Director, Growth Marketing

Founded in 2018 in Dublin by experienced security leaders, Tines is a no-code platform designed to automate any manual task, regardless of complexity. By automating workflows, security and IT teams can reduce monotonous, manual work and free up valuable time and resources.

Tines directly connects with your existing tools, giving anyone on your team the power to streamline their work without the need for apps, plugins, or custom code. Tines is creating a brand new category of transformative and innovative enterprise software, backed by industry-leading investors and trusted security teams.

We’re excited about what we’re doing and what’s to come, and we’re looking for others who can lead by our values of Simplicity, Speed, and Soundness. Because Tines is about delivering exceptional customer experiences, while creating a company culture that nurtures individual curiosity, growth, and integrity.

The Role:

As Director of Growth Marketing at Tines, you’ll have primary ownership of our sales funnel, evolving the strategies through which we find, attract, nurture and close great leads. You will play a pivotal role in helping Tines meet its revenue growth targets and company goals over the coming years. 

Our ideal candidate is defined by their resourcefulness and their ability to collaborate closely with various teams such as Sales, Business Development, Channels & Alliances, and Commercial Operations. You will be familiar with a rich suite of demand generation techniques – from performance marketing to in-person events to email campaigning – you’re not wedded to any specific playbook, and you know that scaling a category-defining company demands original thinking. You’re excited to innovate and together with internal teams, take a data-driven approach to delivering outcomes.  

Reporting directly to the CRO, you will interface frequently with senior leadership throughout the company to ensure all divisions are aligned on demand generation goals and objectives. 

Location: Boston, MA is preferred although we will consider alternate locations such as NYC, Atlanta, Chicago, or Austin.

What you will be doing:

• Act as the primary owner of the marketing team’s quantitative goals from the very top of the funnel through to closed won
• Build and own an integrated multi-channel demand program using a mix of techniques such as digital marketing, performance marketing, email marketing, content marketing, and field marketing to drive sales and pipeline growth
• Evaluate, optimize, and socialize key funnel conversion and engagement metrics
• Develop annual / quarterly marketing plans, working closely with the wider marketing team and sales leadership to align to business objectives
• Create and execute marketing campaigns to meet targets for acquisition and management of the marketing lead pipeline; tactics to include email, social media, events, digital advertising, syndication channels, web experiences, webinars, partner activities, and sales engagements
• Innovate engaging, strategically focused campaigns with specific persona messaging that spark interest from our target audience and ideal customer profile
• Influence Tines’ content strategy, advocating for performance, conversion, and alignment to stages of the buyer journey 
• Define account and segment based (SMB, Mid-Market, and Enterprise) industry marketing strategies to build specific programs that resonate with our key target accounts and strategies across varying geographies in both NAMER and EMEA
• Closely align with internal sales development teams, to ensure they are fully enabled and that campaigns and leads are followed up within agreed timeframes

What you bring with you: 

• Proven track record of Growth Marketing and Demand Generation in a B2B SaaS context
• Strong record of meeting and exceeding lead generation targets
• Growth mindset with a data first focus
• Rigor and quantitative excellence - you know how to analyze numbers and have the skills to make them go up and to the right
• Strong skills in planning and delivering effective marketing programs
• Previous account-based / target-account marketing experience
• Passionate about creating and executing growth strategies within a sales led organization
• Demonstrated analytical ability - specifically around program measurement and ROI - and program execution skills
• Proficiency in creating demand generation programs with sales, technical, customer success, and management teams
• Proficiency using marketing automation and CRM tooling and corresponding best practices 
• Ability to nurture relationships and collaborate closely with sales teams and management, possessing a deep understanding of the sales