Sr Data Analyst - Consumer Analytics

JOB DESCRIPTION

Calling all originals: At Levi Strauss & Co., you can be yourself - and be part of something bigger. We’re a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit -and your future.

About the Job

Levi’s is seeking an experienced Data Analyst to support our Direct-To-Consumer (DTC) data products with a primary focus on consumer insights and loyalty applications. This role is pivotal in driving a data-driven approach to understanding consumer behaviour, informing loyalty strategy, providing a foundational consumer understanding to the company as well as enhancing engagement strategies across our digital and in-store experiences. Importantly, you will translate complex data into meaningful narratives that empower decision-making across our loyalty and consumer product, commercial and marketing teams.

The ideal candidate is a strong technical contributor and great storyteller who has experience solving business problems with data-driven tools. You will take full ownership of analytical projects from end to end, including performing data analysis, building dashboards, uncovering insights, and providing actionable recommendations to improve Levi’s consumer understanding.  

Responsibilities  

• Conduct deep-dive analyses to understand consumer behaviour, loyalty engagement, acquisition and retention trends. Define and track key performance indicators (KPIs) that measure the success of loyalty and consumer initiatives. 

• Analyze consumer lifecycle and engagement trends, and loyalty activity to inform product and business teams to refine loyalty program effectiveness and enhance consumer lifetime value (CLV). 

• Create and evolve dashboards that track loyalty and consumer engagement, providing actionable insights to commercial, product, and marketing teams. 

• Work closely with business leaders, product teams, and marketing stakeholders to understand their objectives and provide data-driven guidance that influences strategy. 

• Collaborate with data engineering and platform teams to ensure data availability, introduce new data fields, and enhance data quality for improved consumer insights.  

• Partner with the A/B testing team to design experiments, perform pre-post analysis, and provide insights that drive consumer engagement strategies and optimize campaign performance. 

• Translate complex consumer data into clear, compelling narratives that resonate with both technical and non-technical audiences to ensure insights lead to informed decision-making. 

• Promote a culture of data-driven decision-making, collaboration, and technical excellence across the team, ensuring consumer insights drive meaningful business impact. 

About You

• 3+ years of experience analysing complex data: identifying insights and providing strategic recommendations to drive business impact. 

• 3+ years of experience in d