Director of Marketing (23281)

Job DetailsLevel: ManagementJob Location: COR Station-HQ - Irving, TX 75038Position Type: Full TimeEducation Level: 4 Year DegreeTravel Percentage: NegligibleJob Shift: DayJob Category: ManagementPosition Purpose

The Director of Marketing is responsible for the strategic leadership, development, and execution of the organization’s marketing initiatives to drive brand awareness, market growth, customer acquisition, and revenue expansion. This role integrates traditional marketing leadership with advanced data analytics and artificial intelligence technologies to enhance decision-making, optimize campaign performance, and create highly personalized customer engagement strategies.

The Director of Marketing leads the design and implementation of data-driven marketing strategies that leverage AI-powered insights, predictive analytics, and automation to improve marketing effectiveness and operational efficiency. This position ensures alignment between marketing initiatives and organizational objectives while fostering innovation through emerging digital technologies and intelligent marketing platforms.

The Director of Marketing collaborates cross-functionally with executive leadership, sales, operations, and technology teams to translate market intelligence into actionable growth strategies. This role also oversees brand management, market positioning, and digital transformation initiatives that strengthen the organization’s competitive advantage.

Tasks


Develop and execute comprehensive marketing strategies aligned with organizational growth objectives and market opportunities.
Lead brand positioning, messaging, and market differentiation strategies across all marketing channels.
Conduct market research, competitive analysis, and industry trend monitoring to inform strategic marketing decisions.
Establish measurable marketing goals, performance metrics, and return-on-investment benchmarks.
Implement and oversee AI-powered marketing technologies to enhance campaign optimization, customer segmentation, and predictive modeling.
Utilize machine learning and advanced analytics tools to identify customer behavior patterns and forecast market demand.
Deploy marketing automation platforms and intelligent CRM integrations to improve lead generation, nurturing, and conversion rates.
Leverage AI-driven content generation, personalization engines, and digital targeting tools to enhance customer engagement.
Direct multi-channel marketing initiatives including digital advertising, content marketing, social media, email campaigns, and search optimization.
Implement personalized marketing strategies based on behavioral data and AI-driven insights.
Optimize website performance, digital customer journeys, and online brand visibility.
Ensure consistent messaging and brand representation across all digital platforms.
Establish marketing performance dashboards and data visualization tools to monitor campaign effectiveness.
Utilize advanced analytics and AI-assisted reporting tools to measure marketing performance and guide strategic adjustments.
Manage marketing budgets, resource allocation, and vendor relationships to maximize ROI.
Continuously evaluate and improve marketing processes through automation and technology adoption.
Partner with sales leadership to align marketing initiatives with revenue generation strategies.
Support product development and service innovation through market insights and customer feedback analysis.
Collaborate with IT and data teams to implement and maintain marketing technology infrastructure.
Provide executive-level reporting and strategic recommendations to senior leadership.
Recruit, develop, and mentor a high-performing marketing team.
Foster a culture of innovation, creativity, and data-driven decision making.
Encourage experimentation with emerging marketing technologies and AI-enabled tools.
Ensure team members maintain strong technical and analytical competencies in modern marketing practices.


Objectives / Outcomes


Increased brand awareness and market share.
Improved customer acquisition and retention rates.
Enhanced marketing ROI through AI-enabled optimization.
Data-driven marketing decision-making across the organization.
Scalable and automated marketing processes.

QualificationsQualifications

Education and Experience

Years of Experience: 7-10 Years of Sales & Marketing leadership experience with increasing levels of responsibility. Exposure or direct experience with a 3PL/Freight Forwarding Organization would be ideal.

Industry Experience: In-depth Knowledge of specific and/or major industry markets, significant ability to communicate and establish strong relationships with industry partners

Education: Industry-related degree and/or certification

Knowledge

Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes