Senior Loyalty Marketing Specialist

 

 

Position Summary

The Senior Analyst of Loyalty Marketing drives the development and execution of JetBlue’s marketing strategy for JetBlue’s loyalty program, TrueBlue, as well as the co-brand credit cards across the US and Caribbean. The Sr. Analyst will work cross functionally with both the program and co-brand teams, as well as the Airways marketing team – social media, email and brand – to execute all marketing activities.  

 

Essential Responsibilities

• Coordinates loyalty marketing efforts across broader JetBlue marketing teams
• Develops loyalty marketing campaigns to drive TrueBlue member acquisition and engagement
• Supports the Loyalty Partnerships team, leading all go-to-market marketing efforts to acquire new Co-Branded cardmembers while driving spend and engagement with existing cardmember 
• Works with Loyalty Marketing Analyst to get all co-brand assets through legal approval with Barclays
• Supports non-air and other airline partnerships team on marketing efforts
• Works with external partners, including agencies, Points.com, TrueBlue Shopping and Dining, to go-to-market with campaigns
• Maintains domain expertise of the loyalty space both within and outside of the airline industry
• Manage brief intake and submissions
• Create timeline for Loyalty partners to manage campaign launch expectations
• Manage kick off meetings with stakeholders and keep stakeholders informed of status
• Other duties as assigned

 

Minimum Experience and Qualifications

• Bachelor’s Degree; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous related work experience
• Three (3) years of marketing experience preferably in airline or loyalty sector
• Strong proficiency in using Microsoft Office, especially Outlook, Excel and PowerPoint
• Ability to manage multiple competing priorities in a fast-paced environment
• Strong relationship management and problem-solving skills
• Ability to build relationships and work across all levels and influence with impact
• Strong comprehension of loyalty programs and credit cards
• Available for occasional overnight travel (10%)
• Must be in possession of valid travel documents with the ability to travel in and out of the United States
• Must pass a pre-employment drug test
• Must be legally eligible to work in the country in which the position is located
• Authorization to work in the US is required. This position is not eligible for visa sponsorship

 

Preferred Experience and Qualifications

• Master’s Degree in business administration or related field
• Four (4) years of loyalty marketing experience
• Ability to cultivate a broad understanding of the entire TrueBlue program including marketing, operations, metrics, financials/liability, customer service and training
• Knowledge of and experience using Structured Query Language (SQL), Tableau and other Business Intelligence (BI) Data tools
• Knowledge of airline industry trends and travel technology
• Loyalty Marketing Expertise: Knowledge of customer loyalty and engagement strategies, tactics, tools and production

 

Crewmember Expectations

• Regular attendance and punctuality
• Potential need to work flexible hours and be available to respond on short-notice
• Able to maintain a professional appearance
• When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
• Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
• Must fulfill safety accountabilities as prescribed by JetBlue’s Safety Management System
• Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards
• Identify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by