Director of Marketing

 

Hybrid – New York City (Preferred hiring location) | Remote (U.S. candidates welcome to apply)

Reports to: Head of Marketing & Communication

At SPS, we believe in “Unlocking the ‘Power of Possibility’ for businesses and the people they serve.” As a global leader in business transformation, we live our values of Clients First, Delivering Excellence, and Innovative Thinking in every project, campaign, and relationship.

Are you a marketing leader who blends creativity, strategy, and analytics to drive business growth? We’re seeking a Marketing Director who will shape the next chapter of SPS’s brand story developing and executing bold, data-driven marketing initiatives that engage top-tier clients, fuel demand, and elevate our market position.

At SPS, you’ll join a team that values innovation, collaboration, and measurable results. You’ll have the autonomy to lead strategy, mentor a talented team, and bring fresh ideas to life in a company that’s growing and evolving every day.

What You’ll Do

As the Marketing Director, you’ll oversee and execute multi-channel campaigns that build awareness, generate qualified leads, and support revenue goals, while leading a small but high-performing marketing team.

You will:

• Develop and execute strategic marketing plans that align with business goals and drive measurable impact across digital, content, and account-based marketing (ABM) initiatives.
• Lead and mentor marketing professionals, fostering growth, accountability, and creativity within the team while ensuring alignment with company objectives.
• Oversee campaign execution across key digital channels including ABM, email marketing, social media, and paid search ensuring brand consistency and performance optimization.
• Champion our brand identity and positioning across all marketing touchpoints, ensuring a consistent and compelling message that differentiates SPS in the marketplace.
• Own the lead generation funnel, developing strategies that attract and convert high-value prospects, while closely tracking ROI and pipeline contribution.
• Create and manage high-impact content such as thought-leadership pieces, case studies, presentations, and digital assets that speak to target audiences and advance SPS’s reputation.
• Collaborate cross-functionally with Sales, Communications, and Product teams to create alignment, support key initiatives, and ensure marketing efforts directly support business outcomes.
• Leverage analytics and marketing automation tools to track, measure, and continuously improve campaign performance.
• Stay ahead of marketing trends, integrating emerging technologies, automation, and AI-driven insights to improve reach and engagement.
• Manage external vendors and agencies as needed, ensuring projects are delivered on time, on budget, and to a high creative standard.
• Ensure deadlines and deliverables are consistently met, maintaining clear communication and proactive updates across departments.
• Provide leadership and mentorship to a small, high-performing marketing team, setting clear goals, managing workloads, providing feedback, and supporting professional growth.

What We’re Looking For

You’re both a strategist and a doer, someone who can lead with vision, execute with precision, and inspire others to deliver their best work.

Qualifications:

• Bachelor’s degree required; advanced degree or marketing certification preferred.
• 10+ years of experience developing and leading integrated B2B marketing campaigns, ideally within complex, multi-stakeholder environments.
• Proven expertise in Account-Based Marketing (ABM), digital advertising, and demand generation for enterprise-level clients.
• Demonstrated leadership experience managing and mentoring marketing teams or direct reports, with a focus on performance, collaboration, and career development.
• Strong command of marketing automation platforms (HubSpot, Eloqua, Marketo, or similar), CRM tools, and digital ad management (LinkedIn Ads, Google Ads).
• Excellent storytelling and writing skills with the ability to craft compelling content that resonates with senior-level audiences.
• Data-driven mindset with deep experience in campaign tracking, analytics, and reporting, including advanced use of Excel or Looker Studio.
• Strong project management and organizational skills, able to juggle multiple priorities while maintaining attention to detail.
• Experience managing external creative partners, agencies, and vendors to deliver cohesive and on-brand campaigns.
• Curio