Specialist, CRM Marketing

Position Overview 

The Guitar Center Company is seeking a highly skilled and technically adept Specialist, CRM Marketing to elevate our customer communication strategy for Musicians Friend. This role combines high-volume campaign execution with a forward-thinking approach to automation and personalization using Salesforce Marketing Cloud (SFMC). 

The ideal candidate brings strong hands-on experience in batch/bulk email execution, a sharp eye for scalable opportunities, and the technical fluency to evolve manual efforts into automated journeys. You’ll partner with cross-functional teams to ensure timely delivery of campaigns today, while designing smarter solutions for tomorrow.  

Key Responsibilities 

• Build and deploy batch email and SMS campaigns, ensuring accurate setup, segmentation, creative integration, and QA across devices and platforms. 

• Evaluate high-volume or recurring batch sends to identify candidates for automation, developing logic and data requirements to transition these into scalable lifecycle journeys. 

• Design and manage multi-step customer experiences in Salesforce Marketing Cloud using Journey Builder, Automation Studio, and dynamic content strategies. 

• Leverage AMPscript, personalization logic, and real-time CRM data to tailor content based on behavior, preferences, and lifecycle stage. 

• Collaborate with data and analytics teams to define audience segmentation, configure and manage data extensions, and build SQL queries for precise targeting. 

• Work with marketing and web teams to establish key event tracking or data collection signals that power automated triggers and journey enrollment. 

• Contribute to campaign automation efforts that reduce manual work, improve targeting precision, and speed up deployment timelines. 

• Serve as a technical mentor to more junior team members, offering guidance on personalization scripting, automation strategy, and SFMC best practices. 

• Conduct thorough QA testing to ensure rendering and logic accuracy across browsers, devices, and operating systems. 

• Troubleshoot platform-specific issues related to personalization, deliverability, or journey performance. 

• Document workflows, scripting patterns, and processes to support long-term scalability and internal knowledge sharing. 

• Partner with other teams to align CRM efforts with business goals. 

Qualifications

Qualifications & Preferred Experience 

• 3+ years of CRM/email marketing experience, ideally within a high-volume environment and with deep hands-on use of Salesforce Marketing Cloud. 

• Proficiency in: 

• AMPscript and dynamic content blocks 

• Journey Builder, Automation Studio, Email Studio 

• SQL queries and data extensions 

• Campaign QA, testing, and rendering best practices 

• Experience build