Director, Partner Marketing

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We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About the Team

The Global Partner Marketing team markets with, through and to our ecosystem of Workday Partners to create market distinction, support pipeline, and drive awareness and preference, al in support of the growth of Workday.

About the Role

The Director, Partner Marketing is responsible for developing and executing the global partner marketing strategy to accelerate revenue, strengthen strategic alliances, and expand market reach through and with partners. This leader will build and manage a high-performing team, collaborate closely with Global Partner Organization, Sales, Product & Technology, and Corporate Marketing, in support of programs that drive awareness, pipeline, and adoption across the partner ecosystem.

Key Responsibilities
 

STRATEGY & LEADERSHIP

Define and own partner marketing strategy for our ecosystem of strategic, channel, technology, and services partners, aligning plans to corporate and sales objectives.

Lead, mentor, and develop a high-performing partner marketing team, setting clear goals, priorities, and performance metrics.

Segment and prioritize partners based on growth potential, strategic value, and routes-to-market, and tailor marketing motions accordingly.

GTM WITH PARTNERS

Co-develop joint value propositions and messaging with key partners that clearly articulate combined solutions, differentiation, and customer outcomes.

Build and manage partner marketing plans with clear objectives, target audiences, tactics, budgets, and success metrics.

Collaborate with Partner Marketing Workmates to ensure Partners are enabled with marketing toolkits, messaging guides, pitch decks, email templates, and campaign-in-a-box programs.

PARTNER EXPERIENCE & ADVOCACY

Develop and execute Partner Keynote at Workday Global Flagship events (SKO, DevCon, Rising & EMEA Rising)

Responsible for Partner experience at Workday Global Flagship events

Strengthen partner relationships by acting as a strategic marketing advisor and point of coordination for key partners..

OPERATIONS, ANALYTICS, & BUDGET MANAGEMENT

Define KPIs and dashboards for partner marketing performance (e.g., sourced/influenced, engagement, program adoption).

Partner with Marketing Operations and Partner Operations to ensure accurate tracking, attribution, and reporting.

Manage partner marketing budgets and ensure funds are aligned to high-impact activities.

Continuously refine processes and tools to improve partner program execution, scalability, and partner satisfaction.

About You

Basic Qualifications

• 10+ years of B2B marketing experience, with at least 5+ years focused on partner, alliance, or channel marketing (enterprise/SaaS experience strongly preferred).

• Led end-to-end content development and delivery of executive keynotes for partner audiences exceeding 1,000 attendees.

• Proven experience building and executing joint go-to-market strategies with global strategic, technology, or channel partners.

• Demonstrated success driving measurable pipeline and revenue impact through partner marketing initiatives.

• Strong leadership experience managing and scaling a team, with the ability to attract, develop, and retain top talent.

• Deep underst