Programmatic Trader

Company Description

EVERSANA INTOUCH™ is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.   

We combine the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise to provide innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers.    

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.   

And as a part of EVERSANA, a pioneer in next-generation commercial services, we connect dots that other agencies can’t, helping drive commercialization success.   

Our eight affiliates within the EVERSANA INTOUCH Network include EVERSANA INTOUCH Solutions, EVERSANA INTOUCH Proto, EVERSANA INTOUCH Seven, EVERSANA INTOUCH Oxygen, EVERSANA INTOUCH Engage, EVERSANA INTOUCH B2D, EVERSANA INTOUCH Media, and EVERSANA INTOUCH International.    

Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.  We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA INTOUCH, our people, clients and most importantly, the patients we serve.   

Job Description

WHAT DOES A PROGRAMMATIC TRADER DO?

The Programmatic Trader will join our in-House programmatic team, which is within the media team. We are seeking a results-driven and detail-oriented individual who has prior experience launching, managing and optimizing campaigns using demand-side platforms to deliver positive outcomes for our clients. This person enjoys working within various platforms day-to-day and the nitty gritty details that make up a programmatic campaign. The trader must be numbers-oriented, analytical, an excel-guru and a self-starter. This person will also work with other internal teams such as Media Planning and Analytics to analyze, understand and implement campaign requirements and optimizations.

The Programmatic Trader's primary role is to operate in-platform, executing campaigns that have been planned in partnership with the Programmatic Manager or the AMD Programmatic. The Programmatic Trader is responsible for executing, managing and optimizing that work through the project lifecycle with varying input from the senior programmatic team.

Prior experience must include working within a DSP in a self-service manner for a minimum of one year.

The primary responsibility of the Programmatic Trader is the effective management and optimization of the live programmatic campaigns.

• Meet client objectives while implementing and managing programmatic campaigns within agency trading desk
• Monitor and analyze campaign expectations on performance, brand safety and viewability, to ensure the proper/agreed upon standards are met
• Manage campaign calendar, assets, screenshots, billing tracker, all pre/post launch processes
• Data analysis and optimization; keep optimization log and date of all optimizations made
• Provide performance snapshots and pacing on a weekly basis
• Contribute to analytics reporting with optimizations made, additional insights and the context of those insights
• Is able to identify and diagnose issues quickly and then escalate those issues to the proper internal stakeholder before they become major problems
• Maintain strong vendor and cross-agency partner relationships
• Demonstrate confidence and actively participate in internal and external meetings
• Contributor to tactical media planning, including forecasting and estimation, in order to build programmatic media recommendations
• Responsible for contributing to proposals, providing guidance on insertion order and launch docs
• Has the ability to identify new opportunities for media that don't already exist
• Is able to stay abreast of new and emerging technologies, trends and practices/consistently meeting with vendors
• Is proactive with suggestions to improve the media/programmatic process

Qualifications

WHAT ARE WE LOOKING FOR?