Product Director, Consumer Digital Promotion Marketing, Psoriatic

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Digital Marketing

Job Sub Function:

Digital Marketing Strategy

Job Category:

Professional

All Job Posting Locations:

Horsham, Pennsylvania, United States of America

Job Description:

Johnson & Johnson is currently recruiting for a Product Director, Consumer Digital Promotion Marketing, Psoriatic, located in Horsham, PA.

About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

About Immunology

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Immunology team leads in the development of transformational medicines for immunological disorders and illnesses. You can influence where medicine is going by restoring health to millions of people living with immune diseases. 

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

The Consumer Digital Promotion Marketing, Product Director will be accountable for understanding and implementing strategies to support consumers in their treatment of Plaque Psoriasis care.  In addition, you will be responsible for driving the strategies to include development and implementation of consumer marketing plans and initiatives in the marketplace.  In this role, you will craft marketing strategies that help patients reimagine care and redefine living with Psoriasis. 

The role will report to the Group Product Director, Consumer, icotrokinra.

Position Description: 

• Leads development of comprehensive digital and other non-personal marketing launch plans, including strategy, messaging, and plans to impact patient initiation and adherence. 

• Innovate in the digital spaces maximizing AI, omni-channel, and other digital platforms to reach consumers.

• Integrate with DTC to ensure pull-through of campaigns to maximize exposure.

• Support Customer Experience to help support patient initiation through to adherence on medication. 

• Ensures strategies, marketing assets and tactical plans are developed and performed in close partnership with all cross-functional teams, including Global Commercial Strategy Organization, Sales, Sales Learning & Development, Medical Affairs, and key internal partners 

Qualifications:  

Requirements: 

• A minimum of a Bachelor’s degree is required; MBA or advanced degree in related field is helpful. 

• A minimum of 5 years of business experience, preferably in Sales, Marketing, Sales Learning & Development, Medical and/or related fields

• Proven proficiencies in marketing, project management, and clear communication. 

• Ability to travel up to 20%, which may include overnight and weekend travel.  

Preferred: 

• People leadership experience  

• Experience in immunology 

• Previous consumer and Digital experience

• Experience with product launch preferred 

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candid