Associate Director, Digital Partnerships

Business Overview 

We understand what makes people human and how they interact with their environment... and it's more than their demographic, their condition or their profession. With over $17 Billion in marketplace clout, and part of the IPG Mediabrands family, Healix is an innovative global healthcare media agency with unparalleled buying power, preferred rates, and a proven track record for success. We’re a company filled with creative thinkers who are experts in healthcare, and who examine issues, brainstorm solutions, and recommend media engagement strategies based on insights that others often don’t see.  

Position Overview 

The Associate Director, Digital Partnerships is responsible for developing, executing, and monitoring all digital media Partnership strategy and plans for clients, ensuring the work is to specification and correct as well as overseeing any applicable teamwork, resource/allocation, growth and development. The Associate Director will drive the team to explore and identify non-traditional partnerships opportunities and innovations. This is critical to their development and the success of the Partnerships division. 

Responsibilities 

• Direct communication with clients for all marketplace intelligence, negotiation and partnership needs and share leadership accountability for team’s day-to-day responsibilities. 

• Manage partnership deliverables and expectations with clients on a daily basis 

• Collaborate with Strategy, Analytics and Comms Design teams to ensure alignment with and delivery against client KPI’s 

• Responsible for ensuring the Digital Partnerships team has clear strategy, budget and objectives at all times  

• Provide partner selection recommendation and justification designed to deliver on client KPI’s using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency  

• Provide Partnerships support for various New Business pitches  

• Support and collaborate with all MB SBU’s for maximum effectiveness and seamless integration onto client business 

• Support MAGNA aggregate negotiations across all Digital media channel 

Required Skills and Experience 

• Proven ability to develop and maintain strong professional relationships with senior-level clients, colleagues and vendors  

• Demonstrated ability to develop digital marketing communication plans specifically encompassing digital media strategies 

• Ability to drive projects from conception to completion; project management experience 

• Proven knowledge of online planning and research tools and resources 

• Experience with campaign management/ad serving technology: Double Click DART, and/or Atlas DMT  

• Superior analytical abilities and quantitative skills, including math proficiency  

• Technical proficiency, particularly with media systems and MS Excel, Word, and PowerPoint 

 

Desired Skills and Experience  

• 6+ years relevant experience including 3+ years supervisory experience ideal 

• Demonstrated critical thinking and problem-solving abilities   

• Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure  

• Preferred working knowledge of third-party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, eMarketer and others 

• Programmatic experience. Experience working with a DMP preferred 

• Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition  

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