Sr Lead Digital Storytelling

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region. Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce. Our brand promise - Makes Work Life Better TM- Reflects our commitment to employees, customers, partners and communities globally.


Location: Work is what you do, not where you go. For this role, we are open to remote work and can hire anywhere in the United States or Canada

About the opportunity
Dayforce is looking for a new Sr. Creative Director of Digital Storytelling. You will be the key lead in defining the Dayforce creative multi-media architecture, vision, and strategy through digital storytelling. You will work closely with our internal teams and external partners to identify new campaigns and opportunities, while consistently driving best-in-class creative. You will be responsible for all aspects of multi-media production, including concepting, scriptwriting, filming, and post-production. This position will play a critical leadership role in articulating the creative go-to-market video blueprint at Dayforce. The ideal candidate is an out-of-the-box thinker who is ready to inspire the organization to adopt new creative opportunities while anticipating trends.

What you’ll get to do
• Develop, define, and budget multi-channel creative campaign strategies and storylines for multi-media content
• Provide thought leadership in innovation—offering new solutions, methods, and approaches in the world of generative AI
• Oversee all aspects of multi-media asset production from beginning to end
• Collaborate with cross functional marketing leads to create and produce engaging visual content
• Manage and provide creative direction to multiple external agencies, vendors, and freelancers, as well as collaborate with our in-house creative team
• Take a data-driven approach to creative campaign strategy, focusing investments on the most impactful outcomes and specific KPIs
• Lead and oversee execution and optimization of campaigns with a focus on continuous learning to refine and elevate our creative strategies
• Create strategic roadmaps that are prioritized based on business objectives and organizational feasibility

Skills and experience we value
• Expert at storytelling
• 10+ years managing campaigns at an advertising/marketing agency and/or in-house fast-paced business
• 10+ years deep knowledge of narrative production, event production, broadcast, video editorial, copywriting, motion graphics, social media optimization, and associated modern technologies and workflows
• Ability to accurately scope pre-production, production, and post-production timelines and budgets per creative approaches
• Strong analytical skills and comfort in reviewing and analyzing business performance metrics with the ability to pivot when the data tells you


What’s in it for you
Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.
We encourage individuals to apply based on their passions.
Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.
With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.
About the Salary Ranges

Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.
Fraudulent Recruiting
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