Senior Product Marketing Manager

About the Company:  

Morningstar’s mission is to empower investor success. The Data and Research team does this by creating products that help financial professionals and the investors they serve, achieve financial goals. The Direct Platform business is one of the largest business units, with a large pre-existing user group – still prime for market and wallet share growth globally. For the Data, Research and AI part of the business, this means delivering the data and research that help financial professionals be more efficient, innovative, and connect with their clients in a more meaningful way. 
 
The Role:  

We are seeking a strategic and results-driven Senior Product Marketing Manager to lead the go-to-market strategy, positioning, and demand generation for our Licensed Data product. This role is ideal for a marketer who thrives at the intersection of data, storytelling, and customer insight, and who can translate product innovation into compelling value propositions. 

Reporting to the Director of Product Marketing for Data, Research and AI, this individual will partner with Campaign Marketing, Corporate Marketing and the Product, Research, Sales and Client Service teams. This role offers an excellent opportunity to make a real business impact for Morningstar. 

Position Location: Chicago, IL (hybrid model with mandatory four days per week in office) 

 
Responsibilities 

• Develop positioning, messaging, objection handling, content and sales tools that reflect the attributes and needs of key client segments & personas. Develop ways to reach each segment with the right value proposition to help qualify and differentiate offers. 

• Be ready and willing to dive into data driven initiatives that help define product marketing strategy, prioritization of projects, and development of persona-based assets. This includes the use of sales dashboards for a deep understanding of the part the business you cover, conducting market sizing, leading win-loss analysis and more.  

• Work with client-facing teams and subject-matter experts to ensure client-feedback, investment insights and responses to sales objections are considered in our client and outcome-focused marketing materials. 

• Craft and execute the go-to-market strategy for new product releases, including positioning, content development, and sales enablement to deliver business growth, which includes retaining existing clients and attracting new clients. 

• Maintain and audit current portfolio of sales enablement and client-facing assets. Use findings to present a plan for on-going optimization as well as how to increase the engagement of sales teams.  

• In alignment with the campaign manager, create compelling persona-based demand generation campaigns & campaign resources. 

• Partner with corporate and product marketing teams to leverage and extend thought leadership, research, and brand campaigns through our digital, event and media platforms. 

• Perform other duties as necessary 

Qualifications 

• Minimum of 5 years in a product marketing or management capacity – in the financial services industry  

• Bachelor’s degree 

• Proven ability to communicate effe