eCommerce Marketing Intern

eCommerce Marketing Intern

Help the world buy it and go

Cantaloupe, Inc. is a global technology leader powering self-service commerce. Cantaloupe offers a comprehensive suite of solutions including micro-payment processing, self-checkout kiosks, mobile ordering, connected point of sale systems, and enterprise cloud software. Handling more than a billion transactions annually, Cantaloupe’s solutions enhance operational efficiency and consumer engagement across sectors like food & beverage markets, automated retail, hospitality, entertainment venues and more. 

Role Overview:
 Join our dynamic team as an E-Commerce Marketing Intern and dive into exciting projects that drive marketing and sales initiatives for Cantaloupe's innovative suite of solutions. As a key member of our team, you'll play a hands-on role in shaping Cantaloupe’s digital commerce strategy.

Understanding the Customer Journey & U.S. Buying Behavior

• Analyze customer purchasing behavior in the U.S. online store, identifying key drop-off points, abandoned cart trends, and opportunities to improve the shopping experience.
• Conduct research on eCommerce best practices, conversion rate optimization, and frictionless checkout experiences.
• Develop insights to guide marketing campaign strategies focused on moving customers from interest to purchase.

Campaign Development & Driving U.S. Online Sales

• Work with the Growth Marketing team to create targeted campaigns aimed at reducing cart abandonment and driving impulse purchases.
• Assist in developing messaging and campaign assets for email marketing, retargeting ads, and conversational marketing tools to engage and convert online customers.
• Collaborate with cross-functional teams (product, sales, and marketing) to align promotional efforts with business goals.

International Expansion – UK Online Store Strategy

• Conduct market research on UK/EMEA eCommerce trends and customer buying behaviors.
• Validate customer demand to finalize which products to feature on the UK online store for launch. 
• Assist in developing the UK store launch plan, including messaging, promotions, and customer education on the new purchasing channel.

Performance Analysis & Optimization

• Track the success of U.S. campaigns, analyze conversion data, and assist in A/B testing to refine future strategies.
• Establish key performance metrics for the UK store launch, helping to define success in the first 90 days post-launch.
• Present insights and recommendations to the marketing team based on campaign performance and customer engagement data.

Ideal Candidate Profile:

• Pursuing a degree in Marketing, Business, Communications, or a related field.
• Interest in e-commerce and digital marketing, developing go-to-market campaigns and customer acquisition strategies. 
• Strong analytical skills with an ability to interpret data and generate insights.
• Team player with excellent communication skills and a desire to learn.
• Strong ability to coordinate and prioritize multiple responsibilities in a fast-paced environment. 
• Self-motivated, poised, resourceful, enthusiastic. 

Compensation

 This is a paid internship position. $21.00/hour 

Program Details:

• Dates: May 27th – August 7th
• Fridays off!
• Opportunity to participate with other interns across multiple departments.
• Mentorship & Coaching Opportunities.

As part of our commitment to maintaining the highest standards of financial integrity, this position may also involve responsibilities related to SOX compliance.