Private Events Sales Manager - LAEC
ASM GlobalAbout the role
POSITION: Private Events Sales Manager
DEPARTMENT: Private Events
REPORTS TO: Director, Private Event Sales
FLSA STATUS: Full-time, salary (exempt)
Base pay rate: $60,000-$75,000 annual salary
As the world’s leading venue management company and producer of live event experiences, ASM Global is the preeminent management and content partner with over 350 venues worldwide. Operating and investing in the world’s most important stadiums, arenas, convention centers, and theaters requires unmatched dedication and the most profound expertise. Our focus is YOU! Through investments in growth, resources, and technology we strive to enhance the experience of our internal Team Members and to continue creating amazing live experiences for the guests that we serve.
The Los Angeles Equestrian Center (LAEC) is a one-of-a-kind, 75-acre property nestled in the heart of Griffith Park, dedicated to the love of horses and the equestrian community. LAEC offers a welcoming space for equine enthusiasts and professionals alike, providing boarding facilities, training arenas, and a calendar of events that range from local competitions to prestigious equestrian showcases. In addition to serving as a hub for horse-related activities, LAEC is also home to various special events, blending the charm of nature with the energy of LA's cultural scene.
JOB SUMMARY
The primary responsibility of the Private Event Sales Manager is to provide comprehensive support to the Sales Director and private event clients at the Los Angeles Equestrian Center (LAEC). This role involves overseeing and coordinating all aspects of LAEC's private events. The ideal candidate will bring a positive, professional attitude, inspire collaboration across departments, and consistently uphold the highest standards of professionalism.
ESSENTIAL FUNCTIONS
- Serve as the primary contact for private events at LAEC, acting as the liaison for internal departments teams to provide and determine client needs to make events successful. Coordinates all logistics for private events.
- Manage the proper execution of all elements for events including layouts, setup, technical needs, parking, emergency services, food & beverage, guest services, engineering, facilities presentation, broadcasting, media, security, and sales & marketing determining needs and solutions for event success.
- Manage post event client walk through, venue clean-up and restoration.
- Manages and clearly communicates venue event staffing needs with all necessary internal departments such as food and beverage, operations, maintenance, parking, and guest services.
- Gather and create event estimates/costs for clients.
- Manage and update all BEOs, distribution for weekly meetings and leading Private Events during BEO/Production meetings.
- Prepare and distribute event-day briefing to staff.
- Manage all Permit collection and processes (when applicable)
- Manage all Venue Contractors (Parking, Security, etc)
- Manage post event client walk through, venue clean-up and restoration.
- Assists with estimating and reporting event expenses.
- Serve as liaison between the local community and ASM Global-LAEC.
- Enhances relationships with clients and vendors in effort to provide exceptional customer service and increase probability of future bookings/return.
- Organize, facilitate, and conduct production meetings with client, vendors, internal departments, other partners to communicate goals and objectives of assigned events.
- Conducts site tours of facility to prospective and/or booked clients.
- Ensure contractual obligations and policies are maintained.
- Oversees venue contractors to ensure satisfactory work and compliance with ASM Global standards, as directed, while ensuring adherence to contractual agreements, OSHA, and any other applicable safety codes.
- Work with finance department on timely and accurate event settlements, including submission of invoices.
- Provide outstanding customer service to diverse clients, guests, contractors, vendors, and any visitors.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform essential duties satisfactorily. The requirements listed below are representative of the knowledge, skills and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.
EDUCATION AND/OR EXPERIENCE
- A minimum education level of: BA/BS Degree (4-year) or equivalent experien
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