Events Marketing Specialist

The Role:

Akoya is seeking an Events Marketing Specialist to help lead and elevate our presence across the banking and fintech industries. This is both a highly executional role with strategic input and cross-functional visibility. In addition to managing logistics, you will partner with the Head of Marketing to execute Akoya’s events strategy, recommend improvements to how we show up, and help measure the impact of each event

You'll manage key components of Akoya’s industry conference, trade show, webinar, event sponsorship, and hosted-event portfolio. This includes - pitching and securing speaking opportunities, running pre-event sales enablement, and helping ensure events generate actionable engagement, clear follow-up, and measurable business insights. You'll also play a key role in producing Akoya's main annual event for customers and prospects. 

This role sits at the intersection of strategy, storytelling, and logistics. You'll work closely with sales, leadership, product marketing, and external partners, managing cross-functional timelines, vendor deliverables, event logistics, campaign execution, and post-event reporting while supporting budget tracking and ROI analysis.
 

As an Events Marketing Specialist, you will: 

• Manage the execution of Akoya’s annual events calendar and strategy, identifying which conferences to attend, sponsor, and/or speak at that best suit our thought leaders and growth team

• Pitch and secure speaking and sponsorship opportunities, partnering with internal SMEs to shape a compelling on-site presence 

• Manage relationships with vendors and partners, including procurement, negotiating, and managing contracts, deliverables, and on-site execution 

• Track and monitor marketing event expenses and budget updates in partnership with the Head of Marketing, flagging risks, changes, or overages as needed.

• Produce event messaging for dedicated pre- and post-conference email campaigns 

• Execute promotion of events and event-specific panel sessions through social channels 

• Manage logistics for large-scale trade shows, including collateral, swag, registrations, etc. 

• Manage onsite lead capture processes, including tooling, booth staff enablement, and meeting coordination, to ensure every event generates an actionable pipeline for the sales team 

• Track event ROI using Salesforce, including conference engagement, new contacts, and pipeline influenced, to gather insights  

• Partner with the Head of Marketing to execute and host the annual customer event this Fall 

• Coordinate pre- and post-conference meetings, used both to brief attendees and collect feedback 

• Serve as a day-to-day point of contact for internal stakeholders and external partners on assigned events.

• Identify opportunities to improve event processes, templates, reporting, lead handoff, attendee communications, and internal enablement materials.

• Develop pre-event enablement materials for attending sales and leadership, including talking points, competitive context, target account lists, and on-site meeting agendas to maximize every conference investment.

Qualifications:

Not all applicants will have skills that match a job description exactly. Akoya values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications makes for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or has not followed a traditional path, do not let that stop you from considering Akoya. We are always looking for people who will bring something new to the table!

Required Experience/Skills:

• 3+ years in B2B events marketing