Paid Media Marketing Director

Paid Media Marketing Director

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Job Description

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CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed, and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.
 

About Matterport

Matterport is leading the digital transformation of the built world.  Our groundbreaking spatial computing platform turns buildings into data making every space more valuable and accessible.  Millions of buildings in more than 170 countries have been transformed into immersive Matterport digital twins to improve every part of the building lifecycle from planning, construction, and operations to documentation, appraisal, and marketing.

About the Role:

The successful candidate will have a strong background driving growth through all digital channels: Paid Search & Social, Programmatic Campaigns, SEO (Search Engine Optimization) and various analytics tools such as Google Analytics and Looker Studio.

Matterport is a fast-moving environment, so you must be flexible in your approach to work and not be averse to change and ambiguity. The role requires responsibility for results around all digital campaigns, website traffic, and sales, so you must have the ambition and determination to hit wide-ranging KPIs.

As this role is multi-dimensional, we expect the candidate to be self-motivated, hands-on, and eager to develop themselves and their role within the growing worldwide marketing team. We expect the person we hire to be full of ideas and embrace challenges.

Reporting to the senior director of the Global Demand Center, this lead will partner with the AMER, APAC, and EMEA revenue marketing leads to develop Matterport's global digital marketing plan.

Responsibilities:

• Pipeline Generation: Drive a comprehensive portfolio of paid and SEO campaigns through a variety of digital channels aimed at building new high-quality pipeline for Matterport’s defined revenue targets. 

• eCommerce on Matterport.com and Marketplaces: Partner with internal stakeholders to execute paid media campaigns to attain hardware revenue and SaaS targets for Matterport.com and other ecommerce marketplaces such as Amazon. 

• Freemium Account Acquisition: Own the quarterly target/quota for PLG new account acquisition. Optimize and monitor the quality of leads to maintain high free-to-paid account revenue conversion rates.

• Campaign Assets and Content: Collaborate with the design team, product marketing, and marketing operations team to develop compelling ad copy, creative assets, and landing pages optimized for conversion. Ensure consistency in messaging and branding across all paid media and organic channels.

• Customer Journey Mapping: Analyze the customer journey from awareness to customer acquisition across different paid media and organic channels. Identify opportunities to optimize the customer experience and drive higher conversion rates across the owned digital marketing mix.

• Performance Analysis & Budget Management: Assist in budget planning and allocation across paid media channels to maximize ROI and achieve business objectives. Monitor campaign spending and performance closely, making adjustments to optimize budget utilization. Forecast, measure, analyze, and report on the impact of paid media and organic efforts to C-suite executives. 

• Cross-Functional Collaboration: Collaborate with cross-functional teams, including sales, product, regional heads, and customer success, to align paid media and SEO strategies with broader business goals and objectives. Share learnings/takeaways from paid and organic efforts to aid in improving overall organizational knowl