Marketing Specialist (B2B)

About Us 

At VISASQ/COLEMAN, we connect businesses with hard-to-find expertise through our extensive global network of subject matter experts. VISASQ/COLEMAN is a partnership formed by VISASQInc., Asia's leading expert network and the only publicly traded company in our field. Through VisasQ’s merger with Coleman Research, a trusted expert service provider with over 20 years of experience, VISASQ/COLEMAN offers tailored consulting solutions for consulting firms, asset management funds, and corporations seeking primary research insights. 

Our mission is to eliminate barriers to knowledge by facilitating direct exchanges of critical insights across industries. We take pride in utilizing our comprehensive internal database of qualified experts, along with our ability to custom recruit specialists for each project, ensuring our clients receive timely and relevant information to inform their decision-making processes. 

With offices in Phoenix, Raleigh, New York, Hong Kong, Singapore, London, Reading and Japan, we empower our clients to navigate complex markets and gain a competitive edge. Join us in revolutionizing informed decision-making by transforming how businesses access expert insights. 

For more information, visit our website. 

The Opportunity: 

VISASQ/COLEMAN is currently seeking a Marketing Specialist to join our team in Raleigh, NC or Phoenix, AZ. This is a client-focused marketing role centered on strengthening relationships with existing clients through education, insight, and credibility-building content. 

In this role you will develop, execute, and optimize marketing initiatives that enhance brand awareness and strengthen market credibility. This position is ideal for a proactive, detail‑oriented marketer who thrives in a high‑growth environment, enjoys building from the ground up, and has a passion for producing high‑quality, insight‑driven content. This position is responsible for developing and executing content strategies and managing social media initiatives to enhance brand visibility and drive sales growth. 

Reporting to the Director of Sales Operations you will collaborate closely with Sales, Operations, and senior leadership to create consistent, compelling, and scalable marketing programs that support revenue objectives. 

Responsibilities: 

Content Marketing 

• Conduct market and topic research to identify emerging trends and inform content direction. 

• Develop and refine proactive expert lists to support commercial and client-facing initiatives. 

• Create high quality Sector Snapshots that communicate highlight industry themes, shifts, and opportunities. 

• Edit and enhance Seminar product including Transcripts, Summaries, and Slide Decks to ensure clarity, accuracy, and narrative cohesion. 

• Produce compelling case studies that highlight business impact, client success, and differentiated value. 

Social Media Strategy & Management 

• Lead the end-to-end strategy, development, and execution of LinkedIn content to strengthen brand presence and engagement. 

• Own day-to-day management of posts, scheduling, and content optimization.  

• Grow follower base, impressions, and engagement using data driven insights and iterative experimentation.  

• Introduce best practices for social media governance, voice consistency, and performance tracking. 

Marketing Foundation & Growth 

• Build scalable marketing infrastructure, including content calendars, KPI dashboards, workflows, and governance processes. 

• Strengthen brand identity through consistent messaging, design continuity, and thought leadership frameworks. 

• Partner with Sales to develop marketing assets that support pipeline growth (onepagers, outreach content, decks, etc.). 

• Support CRM aligned initiatives, campaign development, and audience seg