Principal Marketing Communications Analyst, Corporate Communications

The Principal Marketing Communications Data Analyst, Corporate Communications, under the direction of the Senior Director, Digital Strategy, will be an analyst and owner of data and analytics across FINRA’s Corporate Communications digital and research properties, including internal and external websites, social media, video, earned media and general sentiment analysis. This role is responsible for producing reports, topline analysis and data-driven storytelling that helps drive strategy for the Corporate Communications team and related work with business units.

Essential Job Functions:

• Build reports around performance metrics, traffic trends, business insights, user interactions, amongst others to drive strategy across FINRA platforms.
• Uses Visualization Software along with Data Analytic tools.
• Builds reports around trends and performance.
• Demonstrated understanding of SEO, keyword research, web traffic metrics, and social media analytics
• Demonstrated exceptional writing skills with the ability to quickly understand and simplify complex topics and issues in clear, concise writing.
• Craft and visualize compelling data-driven stories that effectively communicate business and platform insights to a wide audience.
• Assist in leveraging data points to inform compelling business cases for future projects and strategic direction for the Digital team and Corporate Communications.
• Partner with business units across FINRA to establish relevant digital objectives and key results (OKRs), provide key business stakeholders with performance dashboards, and drive understanding on how to best utilize and apply the data to drive and support their strategies.
• Serve as subject matter expert in analytics for Corporate Communications-related data.
• Respond to requests from Corporate Communications or business units for reporting, analysis, and technical expertise.
• Collaborate with individuals in Corporate Communications, Technology, and the Enterprise Data Analytics team to support organization-wide distribution of web analytics data through dashboarding tools, and build analytics tracking programs related to user journeys, campaigns, and multivariate testing.
• Stay updated on industry best practices for web analytics and proactively identify applicable improvements and maintenance areas for relevant systems.
• Help educate and inform colleagues of analytics best practices and use of analytics systems when necessary.
• Knowledge of and experience with various public relations and marketing datasets and reporting tools (e.g., PowerBI, Marketo, Tableau, or Google Analytics

Education/Experience Requirements:

• Bachelor’s Degree in marketing, communications, data science, or equivalent combination of education and relevant work experience.
• Minimum seven (7) years of experience in communications or marketing data analysis, visualization, and business intelligence.
• Proficiency in in BI visualization software (e.g., Qlik Sense, Power BI) and data analytics tools (e.g., Excel, Python).
• Excellent storytelling and communication skills, with the ability to present data with clear and actionable insights. Ability to translate a technical data story for a non-technical audience, and present data in a visual and engaging manner.
• Experience working with Google Analytics (GA4) and management systems such as Launch tag manager and Google Tag Manager.
• Experience in survey and customer experience management software (e.g., Qualtrics, Confirmit).
• Expertise with various web browser inspection and developer tools including analytics-specific debugging and scanning tools.
• Strong written and verbal communication skills.
• Strong organization, multitasking, time management, and conflict resolution skills.
• Must be able to work independently, but also collaboratively with various business teams.
• Eagerness for developing new knowledge and skills related to job duties.
• Proven ability to adapt to new tasks, workflows, and tools in a dynamic organizational environment.

Working Conditions:

• Hybrid work environment.
• Extended hours and overnight travel may be required.

For work that is performed in CA, CO, HI, MN, VT, IL, Jersey City, NJ, NY, NY, MD, Washington DC, and WA the chart below outlines the proposed salary range for the corresponding location. In addition to location, actual compensation is based on various factors, including but not limited to, the candidate’s skill set, level of experience, education, and internal peer compensation comparisons.

CA: Minimum Salary $106,400, Maximum Salary $200,200

CO/HI/MN/VT*: Minimum Salary $92,5