Director, Product Marketing

Why runZero?

Fully remote

runZero is a 100% remote company! We don't actually have an office, so we won't ever ask you to "come in 3 days a week". Remote is great but we love team building and get together in person for kick-offs yearly. 

Product-market fit

We're already selling a lot, with hundreds of paying customers from mid-market to very large enterprises and thousands of freemium users.

Want to learn about how runZero works and how it helps our customers with their business? Listen to this podcast with our co-founder HD Moore (creator of Metasploit)! 

High customer satisfaction

See what our users are saying about us here! If you want to try runZero, get our 21-day trial and you'll know what you have on your home network in minutes. 

Great benefits

For 2023, we’re offering platinum-level medical, vision, dental, life and short-term disability virtually free for you and any dependents. We also match 4% of 401K contributions, and you have unlimited PTO. 

Friendly and productive culture

We have a diverse team with people from all different walks of life, no crazy hours, and a productive atmosphere. More about our cultural values can be found here!

The Opportunity

We are looking for a seasoned product marketer who has a proven track record of success in a cybersecurity environment. In this role, you will have the opportunity to lead and advance all aspects of product marketing at runZero.

We are looking for someone who is passionate about their craft and loves to immerse themselves in understanding our target market and target buyer to help us capture market share and gain a strategic advantage. You will be responsible for honing our messaging and positioning, influencing our market segmentation and targeting, gathering competitive intelligence, enabling and training our GTM teams, crafting many types of content to support all stages of the buyer’s journey, and working closely with our product team to ensure our product meets and exceeds customer needs.

The ideal candidate won’t be afraid to roll up their sleeves and be hands-on in executing an array of product marketing activities, but also has the capacity to hire, mentor, and manage a team that will grow with runZero over time. 

This role will report directly to our Chief Marketing Officer, and will also collaborate closely with stakeholders across product and engineering, sales, and marketing. 

What You’ll Do

• Identify market and user requirements, and then work with sales and product leadership to validate and prioritize these requirements
• Craft runZero’s positioning, messaging and differentiation, including performing market research and user interviews
• Determine key use cases for the runZero Platform and develop corresponding marketing and sales materials that articulate customer value
• Refine our ideal customer profile, including defining our market, identifying high-value segments and verticals, and crafting buyer personas for use across the GTM team
• Develop training and enablement materials to ensure our GTM team has the knowledge and tools to market and sell the value of runZero
• Research our competitors and provide the product and engineering teams with recommendations to ensure we maintain our leadership position
• Arm our sales and GTM teams with competitive intelligence, battlecards, and market research to help them succeed in their marketing and sales efforts
• Manage product launches, including defining a repeatable process that orchestrates activities across departments
• Work with sales on win/loss analyses, ensuring we are capturing key insights to refine and inform our strategy
• Lead pricing and packaging initiatives
• Manage ongoing analyst relations, ensuring we have frequent interactions with key analysts, develop awareness within the analyst community, and ensure we are invited to participate in key reports related to our market category 
• Develop and maintain key product marketing frameworks
• Develop website content, marketing collateral, and materials that demonstrate ROI and customer value
• Partner closely with sales engineering and sales leadership to incorporate ongoing feedback and insights into product marketing materials
• Contribute to thought leadership programs as needed
• Hire, mento