Regional Marketing Manager - North America

Description

About PlaxidityX: PlaxidityX is at the forefront of safeguarding the future of connected cars, delivering innovative cybersecurity solutions to the automotive industry. With 80 registered patents and a team of global experts, we partner with leading OEMs and automotive players to ensure the security and resilience of next-generation Software-Defined Vehicles (SDVs).    Join us as we continue to pioneer the future of automotive cybersecurity.

Why Join PlaxidityX?

• Work with a passionate, innovative team shaping the future of automotive cybersecurity.
• Collaborate with global experts and industry leaders.
• Opportunity to make a tangible impact in a rapidly growing sector.

Job Overview:

The Regional Marketing Manager - North America will be responsible for planning, executing, and optimizing marketing initiatives in NA to support PlaxidityX’s business goals. This role requires a results-driven, collaborative marketer who can align regional marketing efforts with global strategies, generate leads, and strengthen our brand presence in a competitive and rapidly evolving industry. This role is an extension of the global marketing team. 

Key Responsibilities:

1. Regional Marketing Strategy: Develop and implement a comprehensive US marketing strategy aligned with global goals and tailored to the regional market. Collaborate with marketing, sales and product teams to ensure alignment on priorities and messaging.
2. Demand Generation: Design and execute targeted and measurable campaigns in alignment with the global digital team to drive lead generation, pipeline growth, and revenue in the US market.
3. Brand Awareness: Strengthen PlaxidityX’s brand presence in the US market through targeted campaigns, PR initiatives, thought leadership activities, and by collaborating with media outlets and industry forums.
4. Event Management: Plan and manage regional events, including trade shows, conferences, webinars, and roadshows.
5. Content and Collateral: Localize global marketing assets for the US market and create region-specific materials where necessary.
6. Partnerships Marketing: Develop co-marketing initiatives with regional OEMs, suppliers, and technology partners to expand reach and engagement.

Requirements

Experience:

• 5+ years of experience in B2B marketing.
• Experience in the automotive industries.

Education: Bachelor’s degree in Marketing, Business, or a related field. 

Skills:

• Proven track record in lead generation and pipeline acceleration.
• Experience in digital marketing, including email marketing, and social media.
• Experience in PR/media relations
• Strong project management and organizational skills.
• Excellent written and verbal communication abilities.
• Familiarity with CRM and marketing automation tools (e.g., Salesforce, HubSpot).
• Analytical mindset with the ability to interpret data and make data-driven decisions.

Advantages

Industry Knowledge: Familiarity with cybersecurity, software-defined vehicles is highly advantageous.