Content Strategist and Writer, Logitech for Enterprise

Logitech for Enterprise delivers innovative products and solutions to meet the ever-evolving needs of businesses worldwide. As a division focused on advanced technology solutions for enterprise clients of all sizes, we seek to empower organizations with tools that enhance productivity and connectivity.

Position Summary:

As a Content Strategist and Writer reporting to the Head of Content Strategy, you will play a critical role in shaping and executing our content strategy. You will be responsible for creating and managing high-quality content that supports our business objectives, enhances our brand presence, and engages our target audiences. This role offers an exciting opportunity to contribute to a strategic content vision while working closely with cross-functional teams to drive results.

Key Responsibilities:

• Content Creation: Create and maintain a diverse content portfolio across multiple formats and channels, including pitch decks, whitepapers, case studies, blogs, video scripts, webinars, short and long-form content, ads, and more, with a focus on the business audience. Ensure all content is engaging, on-brand, and aligned with our strategic goals. 

• Content Strategy Execution: Support the implementation of content strategies that align with overall marketing objectives. Assist in the creation and maintenance of content calendars and strategic planning.

• Audience/Market Research: Conduct market research and analyze audience insights to identify content opportunities and trends. Use data to inform content development and strategy refinements.

• Cross-Functional Collaboration:

  • Demand Generation Collaboration: Work closely with the Demand Generation team to develop and execute global content strategies that support the entire customer lifecycle. This includes creating content that drives awareness, nurtures leads, and supports retention efforts. Your role will involve understanding and addressing the specific needs of different customer stages, from initial engagement through post-purchase support.

  • Briefing Sessions and Content Narratives: Lead briefing sessions with internal teams to gather input and align content requirements for full-funnel marketing programs. Contribute to the development of compelling content narratives that resonate with our audience at various stages of the funnel, ensuring that all content aligns with demand generation goals and supports lead conversion.

  • Web and Product Marketing Management (PMM) Collaboration: Partner with the Web and PMM teams to optimize product pages and other web assets. Ensure that product pages are engaging, informative, and designed to drive conversions. This involves working on content that highlights product features, benefits, and customer use cases to enhance demand generation and support sales efforts.

  • Toolkit Development: Support marketing toolkit development and manage promotional asset development for accompanying content.

• SEO and Optimization: Implement SEO best practices to optimize content for search engines and improve visibility. Track content performance and make data-driven adjustments to enhance effectiveness.

• Editorial Support: Assist with editorial planning, content editing, and proofreading to ensure high standards of quality and consistency across all content.

• Performance Monitoring: Help track content performance metrics, generate reports, and provide actionable insights to optimize content strategies.

• Content Management: 

• Manage the content calendar, ensuring all information is up-to-date and easily accessible to stakeholders.

• Manage content review cycles across stakeholders, ensuring timely reviews and delivery of work.

• Manage content publications, including campaign setup and Workfront, to ensure timely delivery.

• Manage content localization efforts to ensure timely delivery and relevance for different regions.

• Support the management and organization of the content repository, ensuring all content is up-to-date and easily accessible.

• Review and proof pieces, managing review cycles to ensure quality and alignment with strategic goals.

Required Qualifications and Skills:

• Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

• Experience: 5+ years of experience in content creation, strategy, or a related role. Proven experience in developing and executing content strategies.