Email Marketing Specialist

Who is CADY?

CADY exists to inspire and unleash human potential. Started in 1999, we have become the fastest growing photography company in the U.S., with an average 20% growth each year. Through photography, classroom solutions, school branding, and more, we deliver an experience unlike anything in our industry. We are an innovative company competing to outdo ourselves, year after year. As the nation’s premier school photography company, we engage with students, schools, and our team members to make them feel accepted and empowered. CADY’s mission is to go beyond a portrait and to provide a premier experience for the extraordinary- because each of our guests, school partners, and team members are utterly extraordinary. 

Who are you? 

You are an ambitious, detail oriented team member who finds joy in making meaningful connections with people. You have a true passion for creating memorable experiences for people. You see beyond the surface of interactions and recognize that every person has a story and the idea of being a part of that is exciting! You enjoy working hard and celebrating hard. You love the opportunity to exceed expectations- and be rewarded for your contribution to the company! 

Job Summary

We are seeking an Email Marketing Specialist to join our team full-time, Monday through Friday. This role works closely with marketing stakeholders to set up, QA and deploy campaigns across email and SMS channels. You’ll build emails, create target audiences, run tests and build automations to power highly personalized messaging designed to drive engagement and reach revenue goals. This position reports directly to the Director of Digital Marketing.

Responsibilities 

1. Build, edit, and update email templates within Salesforce Marketing Cloud
2. Coding dynamic, personalized emails in HTML
3. Developing and maintaining reusable templates and blocks
4. Building targeting segmentation with data queries
5. Testing, debugging, and proofing with stakeholders
6. Deployment and scheduling
7. Maintain workflow and manage expectations to ensure consistent and timely delivery of campaigns 
8. Monitor technical issues relating to email delivery and marketing automation and escalate as necessary
9. Work closely with the brand manager to ensure email content and designs are aligned with the overall brand and campaign goals while focusing on technical execution.
10. Provide reporting on email campaigns
11. Continuously build upon previous success to learn and drive additional revenue (including A/B testing, personalization, etc.) 
12. Maintain the email send calendar and meet deadlines for target launch dates 
13. Performs other duties as assigned

Job Requirements 

Qualifications/Skill Requirements 

• Minimum of 3 years in email and digital operations with hands-on production experience including html development, automated customer journeys, A/B testing and audience queries. 
• Expertise in email best practices, such as design and coding for mobile vs. desktop, dark mode, and accessibility
• Experience with email marketing platforms (e.g., SalesForce, Iterable, Braze) is a plus.
• Proven analytical skills
• Strong written and verbal communication skills.
• Solid problem-solving skills as well as analytical and qualitative abilities
• Ability to work under pressure and meet constantly c