Senior Product Manager, Salesforce - GM Energy

Job Description

About GM Energy
Are you passionate about being a part of a start-up that will transform General Motors? Are you interested in entering the fastest growing industry, Energy & Power? 

GM’s energy team was launched in 2021 and is rapidly growing. GM Energy products and solutions include energy infrastructure assets (such as energy storage and integrated charging systems) vehicle to grid capabilities and software platforms needed to operate and aggregate these assets on the grid.

Through our GM Energy Home offerings, residential customers will be able to take advantage of a combination of GM Energy backup power storage, solar technology, and other products – all of which can be managed seamlessly through the new GM Energy Cloud.  ​

​With GM Energy’s residential offerings, EVs can be leveraged to help mitigate power outages for customers. This team envisions a world with no grid outages, fully renewable energy, and decentralized energy resources. GM’s resources, reach, and all-EV future can deliver that future. This disruption is backed by the bold GM vision of zero crashes, zero emissions and zero congestion.

The Role

The Senior Product Manager - Salesforce will be responsible for supporting the successful implementation and adoption of Salesforce platform software. They will help oversee enhancements to GM Energy’s Salesforce instances. They will support the long-term product vision for the sales platform, marketing platform, customer care platform and Customer Experience (CX) as executed through the CRM Product Lifecycle.  The ideal candidate will have enabled multiple business processes on the salesforce platform and delivered working solutions, successfully serving various business leaders’ needs. This role will be heavily responsible for day-to-day “run-the-business” operations, tracking production issues, and resolution of those issues. The ideal candidate is always looking for ways to improve a product or service to make it better, faster, and more user-friendly.

This position reports to the Group Product Manager – Salesforce.

What You’ll Do

• Drive development and management of portfolio for delivering Salesforce/CRM Customer Care and Marketing capabilities

• Drive project prioritization and business requirements gathering with technical teams leveraging agile development best practices; attend sprint retrospectives to ensure programs are completed with high standards

• Evaluate new capabilities and share POV from business and technology aspects

• Own parts of the CRM product lifecycle and support the product roadmap

• Engage in a consultative approach while documenting the “whys and hows” of future development

• Support development, maintenance and continuous improvement of the metrics and SLAs of the environments in which the Salesforce CRM system has been deployed

• Understand and solve complex business and technology challenges related to the implementation of CRM technologies and applications that meet business needs

• Support defining of the release process and collaborate with cross functional teams to bring the product or feature to market

• Partner with customer care, marketing, creative and experience teams to develop use cases, personalized content and messaging processes and initiates ongoing engagement of customers, leading to continued brand recognition and sales

• Develop and support strategies focusing on customer engagement and personalization for successful outcomes and fulfillment of KPI goals

• Anticipate and proactively resolve CRM platform issues while working independently

• Manage dependencies /Integrations with other digital functions: ERP, OMS, ecommerce, marketing.

• Collaborate with the customer care enablement team to develop and drive adoption plans for new capabilities, releases, and processes

• Organize and facilitate biweekly end of sprint demos to business stakeholders

• Organize and facilitate biweekly sprint planning sessions with the development team

• Validate, track, and report bugs discovered in Salesforce production environment

• Coordinate and support UAT for business end users, including test case execution

Your Skills & Abilities (Required Qualifications)

• 4+ Years Salesforce Experience

• 5-7 Years Product Management Experience

• Bachelor’s degree in a relevant business, marketing, or technical field