Regional Marketing Lead (9 - month FTC)

Join us on our mission to make a better world of work. 

Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.

Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.

For more information visit cultureamp.com.

We are seeking an experienced and dynamic Regional Marketing Lead for North America to join our team for a 9-month parental leave cover (FTC). The successful candidate will be responsible for developing and executing regional marketing strategies to drive new customer acquisition and expansion within our existing customer base. This role requires strong collaboration across functions and leadership in managing a team of events and campaign managers.

Key Responsibilities:

• Strategy Development: Develop and implement regional marketing strategies and plans aligned with corporate objectives to generate new business and expand existing customer relationships.
• Team Leadership: Lead, mentor, and develop a team of local events and marketing managers to ensure successful execution of regional initiatives.
• Cross-Functional Collaboration: Work closely with sales, SDR, product, and customer success teams to align marketing efforts with business goals and ensure a cohesive approach to market.
• Event Management: Oversee the planning and execution of regional events, trade shows, webinars, and other marketing activities to build brand awareness and generate leads. 
• Pipeline Development: Focus on generating a robust pipeline of new logos and expansion opportunities through targeted marketing campaigns and initiatives.
• Budget Management: Manage the regional marketing budget, ensuring efficient allocation of resources and maximum ROI on marketing investments.
• Performance Analysis: Track, analyze, and report on the effectiveness of marketing programs and initiatives, using data to drive continuous improvement.

What You Bring to Our Camp

• Experience: 8+ years of experience in B2B marketing, with a focus on enterprise software/SaaS. Proven track record in regional marketing and team management.
• Leadership: Strong leadership and team management skills, with experience leading cross-functional teams and driving alignment across departments.
• Strategic Thinking: Ability to develop and implement effective marketing strategies that drive business growth and achieve measurable results.
• Communication: Excellent verbal and written communication skills, with the ability to effectively engage and influence stakeholders at all levels.
• Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
• Education: Bachelor’s degree in Marketing, Business, or a related field. An MBA or other advanced degree is a plus.
• Travel: Willingness to travel as needed to support regional events and initiatives.

Please be advised, our pay range is a yearly salary ; we would calculate the difference upon hiring and that's what the pay would be. Thank you for understanding. 

We already have over 1,000 amazing Campers and we want to continue to attract exceptional people who are motivated by our mission. Our approach to compensation aligns with this value. We believe in fair & equitable pay at Culture Amp, and therefore, we build pay equity into all our programs in addition to conducting annual pay equity audits. 

For this role, the estimated base salary range is listed below. The range is a guideline, and the base salary range for this role may be modified. The actual base salary will vary based on various factors, including market and individual skills, capabilities and experience, objectively assessed during the interview process. 

In addition to base salary, your compensation package will include additional components such as equity and benefits. For sales roles, your package may also include sales commission. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation