Director, Lifecycle & Customer Marketing

At Veriff, we’re on a mission to make the digital world a safer place. Our AI-powered identity verification platform helps companies around the globe verify the identities of their customers — faster, more accurately, and more securely than ever before. We’re trusted by some of the world’s most innovative brands to keep their ecosystems secure, inclusive, and accessible. We’re looking for a Director of Global Field & Event Marketing to design and execute an end-to-end global events strategy that fuels pipeline, strengthens customer relationships, and builds the Veriff brand.

About the Role

Veriff is entering its next phase of growth, and we’re investing in a more holistic approach to customer engagement, retention, and advocacy.

As the Director of Lifecycle & Customer Marketing, you will define and lead the strategy that drives engagement across the entire customer journey, from activation and onboarding to advocacy and expansion.

You will be responsible for how Veriff builds long-term relationships with customers, ensuring every touchpoint—from automated nurture programs to executive events—deepens trust, accelerates adoption, and fuels growth.

This is both a strategic and hands-on role that blends leadership, creative storytelling, and operational excellence. You will collaborate closely with Product Marketing, Demand Generation, Content, Customer Success, and Account teams to align lifecycle programs with business priorities and measurable outcomes.

What You’ll Do

Lifecycle Strategy and Customer Growth

• Define and own Veriff’s end-to-end customer lifecycle strategy, covering activation, renewal, and expansion.
• Develop frameworks and programs that increase retention, upsell, and customer lifetime value across all customer segments.
• Partner with Account Management and Customer Success teams to design lifecycle programs that support expansion and retention within key accounts.
• Apply Account-Based Marketing (ABM) principles to customer engagement through targeted events, digital activations, and personalized campaigns for strategic accounts.
• Work with RevOps and Marketing Ops to establish strong governance, measurement, and compliance standards for customer communications.
• Integrate lifecycle programs into product usage data, campaign signals, and CRM workflows to deliver timely, relevant messaging.
• Drive customer segmentation and personalized communication strategies in collaboration with data and analytics teams.

Customer Marketing and Advocacy Activation

• Lead Veriff’s customer marketing efforts, amplifying customer stories through digital, social, and experiential channels.
• Develop and scale a formal customer advocacy program, identifying champions, cultivating referenceable customers, and encouraging participation in events, webinars, case studies, and media opportunities.
• Build a strong community of trusted advocates who are eager to share their Veriff experience and represent the brand in public forums and private networks.
• Partner with PMM, CS, and Sales to translate customer outcomes into content that supports pipeline generation and deal acceleration.
• Own the customer communications strategy for product launches, events, and key announcements to ensure consistency and impact.
• Begin laying the groundwork for a future Customer Advisory Board by identifying the right mix of advocates, defining participation models, and collaborating with leadership to shape how Veriff gathers ongoing customer insight and influence.

Measurement, Reporting, and Optimization

• Define and track lifecycle KPIs such as activation rate, engagement, retention, expansion, and advocacy.
• Partner with Data team to build dashboards that visualize customer engagement and growth impact.
• Develop testing frameworks for nurture, onboarding, and retention programs, and continuously optimize based on performance data.
• Translate insights into actionable plans that improve conversion, retention, and advocacy across audience segments.

Leadership and Team Development

• Start as a team of one with cross-functional support, but eventually build and lead a high-performing team across lifecycle, customer marketing, and email operations.
• Mentor and develop team members, ensuring alignment with campaigns, content, and product marketing initiatives.
• Champion customer marketing as a strategic growth driver across Veriff, influencing how the company communicates, celebrates, and learns from its customers.
• Foster strong collaboration between marketing, sales, and customer success teams to create an integrated and consistent customer experience.