Senior Lifecycle Marketing Specialist

About Accolade

Accolade (Nasdaq: ACCD) provides millions of people and their families with an exceptional healthcare experience that is personal, data driven and value based to help every person live their healthiest life. Accolade solutions combine virtual primary care, mental health support and expert medical opinion services with intelligent technology and best-in-class care navigation. Accolade’s Personalized Healthcare approach puts humanity back in healthcare by building relationships that connect people and their families to the right care at the right time to improve outcomes, lower costs and deliver consumer satisfaction. Accolade consistently receives consumer satisfaction ratings over 90%. For more information, visit accolade.com.

The salary for this position will be set based on the level of experience, skills, and qualifications the candidate brings to the role, in line with our commitment to equity and market competitiveness. The median salary for this role is $82,000 annually.

Role overview  

The  Senior Lifecycle Marketing Specialist will be data-driven and have proven success managing the technical components of omni-channel direct marketing campaigns. Reporting to the Sr. Manager of Lifecycle, the ideal candidate will support creation of new campaigns and own supporting the Member Engagement Marketing team on execution of their strategy and programs. The key to success in this role is the ability to manage multiple campaigns across several channels. Position is remote. 

A day in the life… 

• Build and execute campaigns in Braze, with an understanding of HTML, CSS, desktop and mobile rendering.  Experience creating multi-step touch points across Email, SMS, and Push. 

• Conduct quality assurance checks on campaign launches and troubleshoot any technical issues related to HTML email templates, list segmentation, and other campaign execution aspects. 

• Keep various stakeholders up to date on campaign status/updates, raising flags when and where needed.   

• Monitor email deliverability and list integrity, including initiatives like re-opt-in campaigns for unengaged audiences. 

• Create and maintain comprehensive process documentation for all marketing automation activities, including campaign workflows, data mapping, segmentation, and quality assurance. Oversee transitions from legacy systems to advanced technologies while maximizing existing capabilities within Accolade’s platforms. 

• Collaborate closely with Product and Member Marketing teams to share best practices and recommendations to improve campaign efficiency and performance. 

• Collaborate with analysts to ensure robust reporting to track and assess performance, driving continuous improvements across established metrics. 

• Identify and implement opportunities to optimize tools and processes proactively. 

What we are looking for…  

• Bachelor's degree in marketing, communications, technology, or a related field preferred 

• 3+ years of Direct-to-Consumer lifecycle marketing experience working with an enterprise-grade marketing automation tool (e.g. Braze, Iterable, Salesforce Marketing Cloud/ExactTarget, Klaviyo, etc.) 

• Strong understanding of lifecycle/CRM marketing co