Senior Manager Category Management
The Hershey CompanyAbout the role
Job Title: Senior Manager Category Management Strategic Food
Job Location: City with Major Airport East of TX
Travel Requirements: 30-50%
Why Hershey?
Over more than a century, our iconic brands have been built on a foundation of community investment and connections between people around the world. Equally competitive and compassionate, we continue to build a legacy as we invest in the people and snacks of the future.
From the beginning, Milton Hershey believed that if you do good, you’ll do well. By doing what we do best—from our delicious snacks to spreading goodness in our communities—we bring people together.
The spirit of creating human connections that motivated our founder over 125 years ago remains the driving force that inspires our 18,000 employees today. And while much has changed in America since the days of Milton Hershey, the power of building connections with those around us—from consumers and shareholders to our partners and employees—remains vital to the future of our children, our communities, and our business.
Why CatMan?
On the Hershey Category Management Team, our vision is clear; to be the indispensable partner for customers by using Hershey’s curated resources to deliver actionable insights and incremental growth. As a member of this team, you will leverage the spirit of joint creation and provide best-in-class expertise to support the success and continued growth of the category within your customer team(s).
We know our people are our competitive advantage and we empower them to be the unbiased category experts. We are a high-performing team that loves winning in a fast-paced environment, but never doing it alone. We thrive on a collaborative spirit; we are fiercely competitive in business and highly supportive of each other.
If you are fueled by results, intellectually curious, and want to get in on the ground floor of building the future of snacking with an industry leading customer – this is the team for you!
Summary of Role
As the of Category Management, the primary objective will be to solidify Hershey's position as a key player in the category while strategically influencing the customer. This entails developing a comprehensive strategy to leverage Hershey's portfolio strengths for the benefit of the customer, consumers, and the company, in close collaboration with other commercial teams.
What You’ll Do
- Responsible for acting as Category Management partner/leader to Sales Partners, customer key decision makers, and internal Hershey customers to drive consistent topline/net sales growth/share target
- Manage and support business by understanding and coaching: Syndicated and panel data analysis, factory sales, and the development of quantitatively supported best demonstrated sales practices.
- Synthesize actionable insights using retailer data, internal/syndicated data sources, and shopper insights.
- Utilization and application of Hershey’s internal order management system, SOLVE, to write and place orders.
- Perform line reviews and build planograms using JDA to support incremental category growth.
- Ideate, Develop & Test strategic solutions that enhance the customer experience demonstrated to the customer through advanced POWER Storytelling skills by leveraging tools such as Mekko PPT Charts, PowerBI (Create Dashboards), PowerBI (Consume Dashboards), Tableau (Create Dashboards), Excel.
- Establish yourself as the leading provider of category strategies and expertise, with the customer and within the team.
What You’ll Need to Succeed
Education:
Bachelor’s Degree Required, MBA Preferred
Experienc
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