Senior Director B2B Digital Marketing

<h3>Company Description</h3><p> </p><p><em>Join the Accor Group, an ecosystem of over 45 brands, 5,500 hotels, 10,000 restaurants, and lifestyle destinations.​ </em></p><p><em>With us, your personality is valued, your opportunities for growth know no boundaries. Every action you take can have a positive and memorable impact on the experience of our customers, your colleagues, and also, on the planet, contributing to pioneering the art of responsible hospitality.​ </em></p><p><em>Become a Heartist®, and let your heart guide you into a world where life pulses with passion. </em></p><p><em>#WeAreHeartists </em></p><p><em>To discover the life that awaits you at Accor, visit <a href="https://careers.accor.com/">Accor Careers</a> </em></p><h3>Job Description</h3><p><strong>Senior Director B2B Digital Marketing Location: Based in London, Milan, or Madrid</strong></p><p>We are looking for an experienced and dynamic Senior Director B2B Digital Marketing to lead our B2B marketing strategy across managed and non-managed clients. This is a key role to drive growth from our Corporate, MICE, Leisure, and Sports clients, transitioning to a fully digital ecosystem through data-driven marketing initiatives, automation, and personalized content.</p><p>---</p><p><strong>What will you do?</strong></p><ul><li>Design and implement the B2B marketing strategy targeting key clients.</li><li>Define and monitor B2B marketing KPIs (Revenue, Activity, ROI, CTR, CPC, etc.) to measure success and guide strategic decisions.</li><li>Lead and manage a multicultural team, overseeing career development, coaching, resource allocation, and recruitment.</li><li>Manage digital marketing channels, including CRM email campaigns, social media, and ENA-managed websites (MAM) to attract and engage B2B clients.</li><li>Enable the Sales Teams by providing tailored marketing materials, support for client pitches, presentations, and collaterals, ensuring alignment between marketing efforts and sales targets.</li><li>Plan and allocate the marketing budget effectively to ensure maximum ROI.</li></ul><h3>Qualifications</h3><p><strong>Our ideal profile would be:</strong></p><ul><li>Minimum 10 years of marketing experience with a strong focus on B2B digital marketing.</li><li>At least 5 years of team management experience within a large organization.</li><li>Proficiency in digital tools and platforms (Salesforce, Adobe, Canva, CRM and marketing automation tools).</li><li>Bachelor’s degree in Marketing, Business Administration, or related field. A Master’s or Executive Certification in Digital Marketing/B2B Marketing is a plus.</li><li>Experience in the hospitality or travel industry (3+ years preferred).</li><li>Strategic thinker with expertise in data analysis, project leadership, and innovation.</li><li>Language skills: <strong>Proficiency in English and French</strong>; German is a plus.</li></ul><h3>Additional Information</h3><p><strong>What's in there for you? </strong></p><ul><li><p>Unique opportunity to develop your career with worldwide Augmented Hospitality leaders. </p></li></ul><ul><li><p>Package of benefits and perks of working for Accor, including discounts for hotels worldwide, annual bonus based on your own performances, and much more! </p></li></ul><ul><li><p>Work in a multi-national team. </p></li></ul><ul><li><p>Hybrid way of working (3 days in the office + 2 days at home). </p></li></ul><ul><li><p>Talent development opportunities. </p></li></ul><ul><li><p>Corporate Social Responsibility activities. </p></li></ul><p>If this role speaks to your ambitions, take the next step in your journey and apply today! #WeAreHeartists </p><p> </p>