Product Marketing Manager - Residential

As a Residential Product Marketing Manager (PMM), you'll be the driving force behind our mission to grow our business while making the world safer, healthier, and more productive. As the PMM, you will be at the helm of our product-related go-to-market strategy for the Residential Segment, leading the charge in strategic planning, and crafting an inspiring Product Development (NPI) vision and roadmap.

Reporting directly to the Senior Director of Residential Marketing, you will be the mastermind defining our products' position and communicating their unparalleled value to both internal and external customers. Your deep market insights will be crucial as you drive the commercial validation and stage-gate stewardship of all Residential NPI plans. You'll collaborate across departments to lead the pricing and product positioning framework, ensuring our offerings stand out in the market. 

Imagine yourself as the maestro, orchestrating the NPI lifecycle with precision and passion. You'll oversee the entire product portfolio, spearhead demand planning, and work closely with various teams to develop BAF’s next groundbreaking residential products. Your efforts will not only enhance lives and contribute to our business growth but you'll know they're also the best looking products on the market. If this gets your fan spinning, we want to hear from you!

Our success is a result of the Big Ass Fans team’s innovation. Are you seeking an opportunity to work with extraordinary people with an entrepreneurial spirit? Do you have something that sets you apart from the rest? With a bias for action, we want you to #livelifebigass and bring the next great BAF product to market. From our customers to our employees, we are passionate about what we can accomplish together. The successful candidate will bring passion, energy, and a “get it done” mentality to BAF and the industrial business and contribute in a meaningful way to realize the company’s full potential in the market.

Responsibilities

• Analyzes market segments, customer insights and category trends to uncover hunting grounds for product innovation (NPI).
• Establishes a clear vision and plan for NPI prioritization and focus, rooted in customer insight, business analytics and commercial viability.
• Scopes NPI concept potential, in partnership with engineering, assessing product development feasibility and customer/commercial viability.  
• Coordinates and leads core NPI planning through execution (stage-gate) as a member of a robust cross-functional team including engineering, product supply, finance, sales, channel partners, marketing, and customer support to achieve objectives.
• Leads all forecasting and demand planning for the total Residential product line, in heavy partnership with product supply teams.
• Leads total life cycle management for the residential portfolio, including recommendations for product renovation and product sun-setting, all rooted in sound customer data and business analytics.
• In partnership with marketing leadership, leads pricing and product positioning work for the Residential portfolio.  This includes revenue growth management principles to drive sound pricing recommendations, as well as leading portfolio value prop/positioning architecture to best set the portfolio relative to customer insight and competitive position.
• Continually learning and pushing to elevate as the product expert across the full portfolio, helping to advise internal teams and clarify questions on technical specs and product materials.

Requirements

• Bachelor’s degree required in a Marketing or Business-related field preferred
• 5+ years’ experience in product management is preferred
• Product line and business strategy acumen
• Able to work in a team atmosphere and establish strong collaborative relationships with a broad cross-functional team
• Self-starter with strong leadership skills
• Strong interpersonal skills required to lead and manage cross-functional team members, internal and external clients, vendors, and channel partners
• Strong project planning acumen, with high attention to detail
• Ability to prioritize, managing both larger future state projects and immediate, executional mandates
• Some travel for voice of customer and product dev research & testing may be required