Director, Product Marketing

About Us:

DailyPay, Inc. is transforming the way people get paid. As the industry’s leading on-demand pay solution, DailyPay uses an award-winning technology platform to help America’s top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job, while supporting their financial well-being outside of the workplace. DailyPay is headquartered in New York City, with operations in Minneapolis and Belfast. For more information, visit DailyPay's Press Center.

The Role:

As Director of Product Marketing, you will be responsible for leading the portfolio and go-to-market (GTM) strategy for Consumer Financial Solutions (CFS).  DailyPay serves over 4M employees across 1,000 companies, a number that has nearly doubled over the past year. Accounting for employee churn, DailyPay has interacted with nearly 8M eligible employees over the same time and has opportunities to extend into adjacent opportunities across our core audiences. The role of the Product Marketing Director is to drive the growth of an expanding portfolio of Consumer Financial Solutions offerings, optimizing for strategic alignment, adoption, retention, revenue growth, speed to market, cost, and profitability. 

If this opportunity excites you, we encourage you to apply even if you do not meet all of the qualifications.

How You Will Make an Impact:

• Create, own, and champion portfolio and go-to-market (GTM) strategy for consumer financial product features including opportunity sizing, setting objectives, goals, audience definition, marketing and communication strategy, and measurement
• Develop product positioning, value propositions, and key messaging to be used across every customer touchpoint
• Partner with Marketing to expand brand coverage for new consumer offerings, drive successful launches and generate demand
• Develop a deep understanding of prospective and existing partners and employees by employing traditional and innovative customer research methods
• Represent the voice of the consumer, partner and business with cross-functional stakeholders including product, user experience, design, analytics, creative, and leadership
• Review competitor products and marketing, educating stakeholders on key areas for growth and ongoing differentiation
• As the Consumer business grows, build and Manage a team of Product Marketing Managers who act as CMOs of products and features in partnership with Product Managers

What You Bring to the Team:

• Bachelor's Degree or equivalent experience
• 8+ years of Product Marketing experience or related discipline, in a scaling team environment
• An entrepreneurial attitude
• Excellent time management and project management skills
• Experience with market sizing, financial modeling, and strategic planning
• Demonstrated writing, communication & critical thinking skills
• Fiercely collaborative, unapologetically competitive

What We Offer:

• Exceptional health, vision, and dental care
• Opportunity for equity ownership
• Life and AD&D, short- and long-term disability
• Employee Assistance Program
• Employee Resource Groups
• Fun company outings and events
• Unlimited PTO
• 401K with company match

 

Pay Transparency.  DailyPay takes a market-based approach to compensation and compensation may vary depending on your location. U.S. locations are categorized into two tiers based on a cost of labor index for that geographic area. The salary ranges are listed by geographic tier. Additionally, this role may be eligible for variable incentive compensation in addition to stock options. Where a candidate fits within the compensation range for a role is based on their demonstrated experience, qualifications, skills and internal equity. 

New York City$201,000—$268,000 USDRemote, Premium (California, Connecticut, Washington D.C., New Jersey, New York, Massachusetts, Washington)$185,000—$246,000 USDRemote, Standard$176,000—$234,000 USD

 

DailyPay is committed to fostering an inclusive, equitable culture of belonging, grounded in empathy and respect, which values openness to opinions, awareness of lived experiences, fair treatment and access for all. We strive to build and develop diverse teams to create an organization where innovation thrives, where the full potential of each person is engaged, and their views, beliefs and values are integrated into our ways of working. 

We encourage people of all backgrounds to join us on our mission. If you require reasonable accommo