Manager, Paid Media, WSJ

Job Description:

 About Our Organization:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Team:

The Wall Street Journal Paid Media team is looking for a Paid Media Search, Social & Display Manager to help drive acquisition growth across multiple paid media platforms. The ideal candidate will have 6+ years  of experience with managing paid search, social and display campaigns from start to finish. The paid media team is data driven, collaborative, and open to all ideas in order to help achieve growth goals.

About the Role:

The Paid Media Manager is a critical role and focuses on driving new subscribers for The Wall Street Journal and bundle products by supporting the Paid Media team from strategic planning, execution, optimization, and analysis of digital marketing campaigns globally. You will implement paid campaigns to drive subscriber growth across multiple social platforms including Google, DV360, Bing, Facebook/Instagram, Twitter, TikTok, Snapchat etc. 

This role is highly collaborative and will work across the organization with multiple stakeholders to identify opportunities for acquisition growth and to measure success. You will report to the Associate Director, Paid Media and work in our midtown Manhattan office three days each week.

You Will:

• Create an effective strategic framework across paid media channels including Google (Google Ads and DV360), Bing, Facebook, Instagram, Twitter, TikTok, Snapchat etc.

• Optimize US, International, and App strategies for each channel to improve performance and ensure the KPI goals are met.

• Be hands on in-platform - QA’ing campaign builds, optimizing keyword strategy, and monitoring performance.

• Manage and optimize large media budgets across social platforms and markets to maximize acquisition volume, increase audience reach and retain current members.

• Find ways to use media, creative and content to deepen our relationship with our audiences, to drive subscriptions, grow our digital channel footprint, and leverage all organic marketing efforts to reach users in meaningful and engaging ways.

• Actively report, track and optimize performance of paid media campaigns. Make recommendations and provide updates to the Marketing Team.

• Partner with Data and Insights, Analytics, and Technology to gather data and establish new reports/dashboards.

• Work closely with platforms (Google, Bing, Facebook/Instagram, Twitter, TikTok, Snapchat, etc.) and vendors (e.g., agencies) to identify opportunities; understand their best practices and recommendations for improving paid search, social and display at Dow Jones.

You Have:

• 7+ years' experience in paid media. 

• Prove experience identifying meaningful, actionable insights within past successful social media campaigns.

• Hands-on experience with developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management.

• Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships throughout the league to achieve success.

Our Benefits

• Comprehensive Healthcare Plans

• Paid Time Off

• Retirement Plans

• Comprehensive Insurance Plans

• Lifestyle programs & Wellness Resources

• Education Benefits

• Family Care Benefits & Caregiving Support

• Commuter Transit Program

• Subscription Discounts

• Employee Referral Program

Learn more about all our US