Data Strategist (Remote)

As a Data Strategist, you transform raw audience signals into clear, compelling narratives that steer marketing and product decisions. Leveraging advanced quantitative analyses and human-centered qualitative research, you pinpoint behaviors, surface growth opportunities, and craft data-backed recommendations that boost engagement, retention, and revenue. You’ll partner with cross-functional teams-marketing, product, media, and analytics engineering-to turn complex datasets into actionable roadmaps that keep our brand ahead of shifting consumer trends.

*This role can be located almost anywhere in the U.S.

What You Will Do:

·       Data Driven Analysis & Insight Generation: Translate conceptual questions into data-driven analyses that deliver meaningful quantitative insights and recommendations.

·       Narrative Development & Actionable Recommendations: Build compelling stories—via executive memos, reports, or presentations—that culminate in clear, action-oriented guidance.

·       Cross-Functional Solution Collaboration: Partners with sales, analytics, product, and client teams to shape, validate, and steer modeling efforts into cohesive, client-ready solutions.

·       Consultative Mindset & Communication: Deliver data-driven guidance to clients, prospects, and internal teams with a client-success mindset, using clear, persuasive storytelling in every interaction.

·       Strategic Alignment: Understand how individual work supports broader Acxiom and IPG objectives and market positioning.

·       Product & Industry Mastery: Deepen expertise in Acxiom offerings, direct-marketing strategies, and overall industry dynamics.

·       Continuous Learning & Thought Leadership: Maintains a growth mindset-continually learning and sharing insights on emerging consumer and marketing trends in the audience and data strategy space

Key Responsibilities:

Client Engagement & Solutions Development:

·       Lead discovery sessions with clients to clarify objectives, identify data gaps, and define audience-segmentation frameworks.

·       Utilize audience and data analysis tools and products to support sales efforts, including product presentations, data & identity solution recommendations and proposal creation tailored to address client needs.

·       Craft level appropriate narratives that pair quantitative insights with phased, ROI-backed recommendations

Strategic Alignment:

·       Understand the broader Acxiom & IPG strategies and how individual contributions align with organizational goals.

·       Proactively identify opportunities for improvement and innovation within sales support management.

·       Collaborate with product management on the development of new products and services.

Continuous Education:

·       Track emerging trends across channels, consumers, and competitors to contribute to thought leadership and playbooks to raise audience-data literacy across internal and client teams

What You Will Have:

·       5+ years working with consumer data with a focus on marketing application and usage.

·       Knowledge of consumer data and identity landscape in the United States

·       Experience in solutions based sales support role, with a proven track record of success.

·       Understanding of direct marketing principles, digital media applications, and industry trends.

·       Excellent communication and presentation abilities.

·       Strategic mindset with strong analytical, pr