Trade Marketing Manager, French Icons

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General Description of the Role
The Channel & Customer Marketing (CCM) Manager is responsible for developing insight driven trade specific brand activation programs that drive profitable growth in Off Premise for our French Icon brands (Spirits & Wine). The position works closely with Brand Marketing, Sales and CCM to ensure the programs are in line with Brand and Channel Strategy.

 

Mission/Objectives
Enable increased volume and profitable sales through the development of effective trade programs that engage the targeted consumer.

 

Key Responsibilities and Activities

 

PROGRAM DEVELOPMENT & ANALYSIS
• Analyzes market data to develop channel and market insights for the development of fact based program development.

• Develops brand and channel standards and guidelines
• Works closely with agencies to develop sub-channel and account specific program solutions
• Works closely with with the brand teams to develop through the line programs against an assigned portfolio within the off premise.

• Leads the planning, execution, including budget management
• Regulary reviews program performance; presents findings to Marketing and Sales to influence future programming, development of brand plans, channel strategies and “below the line” marketing programs.
• Ensures programs deliver targeted KPIs and are able to be efficiently executed in the field.

• Interacts with sales and distributor and conducts regular market visits to keep current on market trends and proactively make program recommendations to optimize opportunities and mitigate threats.

• Coordinates with the CCM Counterparts, Trade Engagement and Field Marketing Manager team, to ensure alignment on program execution and leverage the ideas and resources
• Works with agencies to drive the timely and effective delivery of programs that deliver desired growth and ROI targets
• Coordinates and executes tie-in partnerships in tandem with off premise CCM team

 

BUDGET & PERFORMANCE MANAGEMENT
• Establishes measures and objectives to assess program effectiveness

• Manages the agency budgets to ensure quality delivery of creative program details
• Using market insights, develops market investment budget recommendations
• Establishes a tracking and reporting tool to monitor activities, correlate activities to sales and monitor ROI

• Leads quarterly business reviews across coupon vendors

 

COMMUNICATION PLANNING
• Contributes to integrated and collaborative communication process across CCM, US Marketing and Field Sales

• Proactively builds strong partnerships with Brand Marketing and Field Activation
• Ensures the brand strategy and program plan is effectively executed in all Brand Ambassador events

 

Key Relationships
Internal: Channel & Customer Marketing, US Marketing, Field Sales and Field Activation
External: Agencies, Partnerships, Distributors

 

Experience Required
• 5 years experience in Marketing or Customer Marketing, of which at least 3 years must be in managing the activation of Off Premise trade programs in the US Market; spirits background experience preferred

• Experience in managing external agencies a plus

 

Education / Professional Qualifications
• Bachelor’s degree; MBA in Marketing or Business preferred.

 

Skills

 

Functional
• Strong program marketing skills with an ability to turn quantitative insights into creative trade programs that drive profitable growth

• A demonstrated capability driving growth through innovation, successfully leading promotional activations
• Excellent knowledge of Off Premise trade activation needs
• Ability to create, nurture and sustain a brand ambassador “brand” for Campari
• Experience or knowledge of Off Premise National Account universe
• Competent project management skills to deliver on time and in full

 

Technical
• Strong planning, communication and analytical skills with a foundation of financial/business acumen

• Proficient in Word, Excel, and PowerPoint.

 

Managerial
• Drive results through collaborative partnerships with Brand Marketing

• Excellent project management skills
• Ability to effectively manage large teams to deliver a con