Director of Field Marketing

Company Description

IFS is a billion-dollar revenue company with 6000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but also on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

Job Description

Director of Field Marketing, North America

Summary

IFS is seeking a highly capable, self-directed Director of Field Marketing to help drive awareness and generate top of funnel pipeline within our core industries. While leading a team, you will work both strategically and tactically and use your exceptional analytical experience to lead a team that is responsible for creating and executing marketing plans. In this role, you will work with your team to develop strategies to deliver marketing programs that grow new business and increase our footprint within our current customer base.

You will work closely with central marketing, regional marketing, business units, business development, partners, and sales to develop and execute best-in-class marketing plans. You will act as the escalation point for North America industry and functional marketing teams including regular participation in team calls, periodic in-person meetings, and planning sessions. You will constantly monitor and support North America marketing programs adjusting the strategy where needed and serve as an expert resource on processes, guidelines, and options for team members. The position includes (but is not limited to) marketing strategy, budgeting, campaign/project management, execution of marketing plans, and leading industry marketing specialists.

The ideal candidate has experience in B2B enterprise technology marketing, an entrepreneurial spirit, and a successful track record in building top of funnel pipelines.  

Responsibilities

• Develop and execute comprehensive, best-in-class marketing strategy and plans to drive awareness and top of funnel within North America.
• Create innovative programs to scale efforts.
• Proven success in managing complex and multi-faceted, measured marketing programs with the ability to drive projects through completion and metrics.
• Develop marketing roadmaps that connect the dots across channels and deliver a unified and coherent message to target audiences.
• Research and pilot new programs and ideas that will drive future success.
• Demonstrate ability to tie marketing programs to ROI metrics.
• Strong team player, motivated to work collaboratively across a variety of stakeholders.
• Knowledge of industry tools including Marketo, Outreach, CRM, LinkedIn, PowerBI, etc.
• Experience leveraging a broad range of marketing tactics such as digital, tradeshows, business development teams, email marketing, third-party programs, etc.
• Accomplished range of skills from high level strategic thinking to creative and execution.
• Build effective relationships with key stakeholders.
• Professional level presentation and written communication skills.
• Provide development and coaching to team members.

Qualifications

• Experience in B2B mark