Trade Promotion Manager • Customer Strategy Allergy
HaleonAbout the role
Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Tums, Advil, Voltaren, Theraflu, Flonase, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.
As the Trade Promotion Manager on Flonase and Smoker’s Health, you will be an integral player on the Customer Strategy & Planning team, working cross functionally with the marketing, display & graphics, and sales teams, to bring to market solutions with consumer stopping power. With a focus on identifying trends in business, this role will provide actionable insights and recommendations to continue to drive the business forward to achieve brand goals and objectives.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
Identify key insights to design, develop and deploy trade offers (in store and online) that align to brand strategy and drive strong levels of trade support
Engage regularly with Customer Sales Teams to ensure business plans align to brand strategies and partner on off-shelf merchandising requests, along with national/standard display vehicles
Help manage trade material & communications to ensure alignment with brand strategies and updates
Consult on the display and bonus packs budget to ensure the right activation support levels
Lead Flonase & Nicorette/NicoDerm Quarterly Promotional Reviews with Customer Strategy and Brand to evaluate current POS promotional trends and trade offer effectiveness; identify gaps/upside in the 4Ps by leveraging multiple data sources such as Numerator and IRI, inclusive of top competitor trends and insights, and proactively communicate upcoming plans
Own promotional pricing policies, ensuring regular alignment of customer teams’ programs
Provide trade inputs for innovation testing and perspective for commercial trade promo strategies and tactics, including war gaming competitive response and analyzing in market performance against launch assumptions
Team Liaison to incremental customer team funding asks, in partnership with Net Revenue Management team
Present on promotional topics in key Haleon engagements (Annual Business Meeting, Go-To-Market meetings, customer team planning sessions, etc.) with periodic opportunities to interact with customer directly (retailer buying teams)
Be the retail expert for strategy and brand with regular in-store and online visits to share current, working knowledge on quickly evolving retail environment
Who are you:
Curious Investigator: Continue asking “why” to uncover actionable insights
Engaged Contributor: Share your energy & passion as the Trade Expert to build, protect, and reinforce our brand beliefs; we want to hear from you
Interpersonal Savvy: Ability to effectively work with and connect with all levels of colleagues across multiple functions and geographies, using active listening skills and open mindset to understand market and customer needs – a connector
Simplifier: Use your business knowledge and problem-solving skills to put scalable solutions in place to influence decisions that accomplish brand objectives
Anticipate Asks: Put yourself in their shoes to anticipate questions, concerns, or the future to foster immediate impact & action
*This role is based in Warren NJ and follows hybrid model requiring a 2-3 day in office presence
Why you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
Bachelor’s Degree
5+ years of trade marketing and/or sales experience in OTC/consumer product goods industry
Understand the retail environment, preferably with experience interacting with customers directly in this environment
Strong computer skills, including MS Office applications with a strength in Excel and Power BI
Skilled in working with multiple information sources such as syndicated data (IRI/Nielsen), with both POS and Household Panel data, retailer proprietary POS and Trade Promo systems (as well a
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