Sr. Associate, Marketing Planning & Budget, Liberty Street, New York, NY

Sr. Associate, Marketing Planning & Budget, Liberty Street, New York, NY

Country: United States of America

Your Journey Starts Here:

Santander is a global leader and innovator in the financial services industry. We believe that our employees are our greatest asset. Our focus is on fostering an enriching journey that empowers you to explore diverse career opportunities while nurturing your personal growth. We are committed to creating an environment where continuous learning and development are prioritized, enabling you to thrive both professionally and personally. Here, you will find ample opportunities to connect and collaborate with talented colleagues from around the world, sharing insights and driving innovation together. Join us at Santander, where you are supported by a culture of engagement and a commitment to your success.

An exciting journey awaits, if you are interested in exploring the possibilities We Want to Talk to You!

The Difference You Make:

Santander is searching for a skilled professional to play a critical role on the marketing operations and Enablement’s central planning.  The Senior Associate will primarily be responsible for leading marketing planning programs, strategic project management, oversight on marketing capacity and working with finance on our day-to-day budget management, forecasting and spend management.  The position will report to the Sr. Director of Marketing Operations.  The ideal candidate will have a proven track record of strategic thinking, data-driven decision-making, successfully implementing impactful marketing programs and management of high visibility projects. This individual will be a key contributor to our marketing efforts, utilizing their expertise to shape strategy and deliver on key objectives.

1. Strategic Marketing Planning:

• Lead the development of comprehensive marketing planning program for the annual and quarterly marketing calendars.  Planning will help translate business objectives into detailed, actionable marketing strategies leading to programs and campaigns aligned with our Objectives & Key Results (OKRs).    
• Support the creation of strategic initiatives: Work with senior leaders to develop new initiatives that align with company goals, such as market expansion efforts.
• Support leadership meetings and program management: Ensure a smooth and consistent operational rhythm within the marketing department reporting on planning status and routines. 

2. Marketing Program Management:

• Optimize marketing projects and schedules: Ensure projects are delivered efficiently and on time, collaborating with cross-functional teams.
• Support the roll-out and implementation of global and local marketing planning tools and reporting dashboards to monitor campaign plans, campaign production status and marketing’s overall capacity management.
• Develop and maintain project timelines and documentation for strategic programs / projects when identified. 

3. Budget Management:

• Lead marketing’s annual strategic budget forecast and allocation process working across multiple internal marketing teams and with our finance partners to outline 3-year budget plans.
• Drive overall marketing spend governance: Oversee the implementation of processes and tools for tracking and reporting marketing spend working closely with SBNA finance and our Global marketing and finance partners.
• Ensure transparency in marketing budget allocation: Focus on key attributes such as working vs. non-working media, spend distribution, and timing.
• Lead monthly budget reconciliation and variance analysis, preparing report outs for marketing leadership. 

What You Bring:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor's Degree in Marketing, Business, Communications, Design or equivalent field. Required.
• Master's Degree in Marketing, Business, Communications, Design or equivalent field. Preferred.

• 9+ Years Marketing, Communications or related experience. Required.
• 3+ Years Financial Services Industry/Banking experience. Required.

• Strong project management skills, outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines.
• Self-starter who can manage projects independently with a hands-on approach, a good sense of prioritization, and the ab