Product Director, Channel Innovation and Execution, CAPLYTA

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world.  We provide an inclusive work environment where each person is considered as an individual.  At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Strategic Marketing

Job Category:

Professional

All Job Posting Locations:

Titusville, New Jersey, United States of America

Job Description:

Johnson & Johnson is recruiting for a Product Director, Channel Innovation & Execution, CAPLYTA, located in Titusville NJ.

About Neuroscience

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Neuroscience team tackles the world’s toughest brain health challenges including multiple sclerosis, Alzheimer’s disease, Parkinson’s disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

 

The Product Director, Channel Innovation & Execution – CAPLYTA® is a key leader within the CAPLYTA marketing and franchise organization, responsible for developing and scaling innovative channel strategies across the patient journey.

Key Responsibilities:

 

• Own telehealth strategy development, including design and deployment of marketing tactics aligned to broader brand strategy and direct-to-patient efforts

• Lead telepsychiatry program launch and execution, including end-to-end development, account management, and ongoing optimization to drive channel performance

• Identify, pilot, and scale innovative marketing tactics and partnerships across the mental health ecosystem using a test-and-learn, data-driven approach

• Explore and prioritize additional innovative channel opportunities that can fuel further CAPLYTA performance

• Partner with the Strategic Customer Group (SCG) to shape and execute digital pharmacy and fulfillment strategies

• Identify and unlock growth opportunities across digital pharmacy channels, aligned with access, adherence, and patient experience objectives

• Execute advisory boards, market research, and analytics initiatives to generate actionable insights that inform telehealth and digital pharmacy strategy

• Define success metrics and track performance to drive continuous improvement and demonstrate impact

• Contribute to a high-performing, collaborative team environment

Qualifications

 

• A minimum of a Bachelor's degree is required

• Minimum of 5–7 years of relevant experience, including pharmaceutical or healthcare industry experience is required

• Experience in Sales, Marketing, Market Access, or Managed Care strongly preferred

• Neuroscience or mental health experience preferred

• Strategic and innovative thinker with a results-oriented, test-and-learn mindset

• Strong ability to collaborate cross-functionally and influence without direct authority

• Proven marketing experience with strong project management and communication skills, including executive-level presentations

• Demonstrated ability to manage multiple priorities, agencies, and external partners in a fast-paced environment

• Proactive, team-orie