Talent Marketing Manager

*Talent Marketing Manager, Remote*

 About Axiom:

Axiom is where high-caliber legal talent meets full-service law firm work. We invented the alternative legal services industry 24 years ago and now serve more than 1,500 legal departments globally, including 68% of the Fortune 100, with 95% client satisfaction. Axiom gives small, mid-market, and enterprise clients a single trusted provider who can deliver a full spectrum of legal solutions and services across more than a dozen practice areas and all major industries at rates up to 50% less than national law firms. 

About Talent Marketing:

We seek a strong B2B marketer to join our growing Marketing organization as a Talent Marketing Manager. This role will focus on developing and executing marketing strategies designed to help Axiom attract, acquire and retain high quality legal talent to extend our leadership as the #1 provider of flex legal talent globally.  

The successful candidate will be an expert in leading lifecycle marketing efforts to enhance the experience of Axiom’s lawyers and legal professionals at every stage of their relationship with Axiom and our clients. The ideal candidate brings experience with outbound marketing, demand generation, social media, email marketing and event marketing within a B2B environment, specifically in services or talent marketplaces. The ideal candidate will thrive on incorporating data-driven insights to drive continuous improvement across all phases of marketing. 

Key Responsibilities: 

1. Program Development & Execution: 

• Design, implement, and manage multi-channel marketing programs that align with Talent Success team’s goals and objectives (attracting legal talent across key practice areas and regions, increasing talent NPS, etc.). 

• Lead the end-to-end development and execution of campaigns, including planning, budgeting, and tracking. 

• Develop and implement strategies to enhance talent experience and retention, from initial contact to alumni engagement, by crafting initiatives that celebrate key milestones and continuously optimizing processes through feedback and analytics. 

• Create messaging and content that motivates in-house and Am Law 200 legal talent to apply to become part of Axiom’s talent network. 

 

2. Collaboration & Stakeholder Management: 

• Coordinate with internal teams (content, design, product, sales) and external vendors to ensure timely and successful program delivery. 

• Collaborate with talent enablement and talent acquisition to increase brand awareness, talent applications, and local talent benches across global markets. 

• Act as the primary point of contact for stakeholders, providing regular updates and soliciting feedback. 

• Implement A/B testing and retrospectives to optimize campaign effectiveness.  

 

3. Campaign Performance & Analytics: 

• Define KPIs and objectives for each program. 

• Monitor, measure, and report on campaign effectiveness using analytics tools, qualitative talent feedback, and market research. 

• Utilize analytics to refine targeting and messaging strategies. 

• Provide actionable insights to improve future program performance. 

 

4. Project Management: 

• Maintain detailed project plans, timelines, and documentation for marketing initiatives. 

• Identify and mitigate potential risks to ensure successful program delivery. 

 

Success metrics 

• Achievement of monthly and quarterly talent application and hiring goals. 

• Increase in engagement with talent marketing content (website traffic, LinkedIn followers, email open and CTR, etc.). 

• Timely and effective execution of marketing programs resulting in high Talent NPS, retention, and lawyer referrals. 
<