Associate Creative Director, Copy

<p><em>SHADOW is seeking an Associate Creative Director (Copy) with 8+ years of multidisciplinary creative experience, ideally within agency environments and for consumer brands. This cross-divisional agency role is responsible for leading the ideation and development of culturally relevant campaign concepts and executing copy vision across SHADOW’s full roster of clients. The ideal candidate is a fast, strategic thinker who understands how ideas live, travel, and evolve in culture, and knows how to write for that reality.</em></p> <p>&nbsp;</p> <p><strong>What You Bring:</strong></p> <ul> <li> <p>Cultural Fluency &amp; POV: You live and breathe internet culture. You understand how conversations move across platforms, how brands earn attention (as opposed to buying it), and how to contribute meaningfully to cultural moments without chasing them. Your work demonstrates taste, restraint, and strong creative conviction.</p> </li> <li> <p>Dynamic Craft: You are an expert with fluency writing across formats: scripting, long-form storytelling, campaign narratives, taglines, headlines, captions, memes, and reactive copy. You understand social platform nuance (TikTok, Instagram, X, YouTube, Reddit, emerging channels) and how to write natively for each.</p> </li> <li> <p>Conceptual Thinking: You have a proven ability to originate big, sticky ideas that are born in culture and scalable across channels. You can translate strategy and cultural insight into clear, compelling concepts and sharp copy systems.</p> </li> <li> <p>Leadership: You are a senior creative voice for both clients and internal teams, setting the standard for social excellence.&nbsp;</p> </li> </ul> <p>&nbsp;</p> <p><strong>What You Do:</strong></p> <ul> <li> <p>Creative Development: Lead the development of social-first and culture-driven campaign concepts for new and existing clients in close collaboration with art directors, copywriters, strategists, social leads, and producers. Shape the narrative, voice, and messaging across all creative expressions.</p> </li> <li> <p>Platform-Native Execution: Oversee copy across integrated campaigns, real-time/reactive moments, video and short-form scripted series, experiential extensions, and digital/web touchpoints. Ensure work feels native, timely, cohesive, and distinct.</p> </li> <li> <p>Cultural &amp; Editorial Direction: Guide brand participation in cultural moments, trends, and conversations with clarity and authenticity. Balance speed with strategy, ensuring reactive and always-on copy maintains brand voice and creative integrity.</p> </li> <li> <p>Brand Voice &amp; Messaging Systems: Own and evolve brand voice across social ecos