The North Face Assistant Store Manager (Berkeley 060 Berkeley, CA)

Assistant Store Manager  

The North Face, a VF Company 

At The North Face we dare to lead the world forward through Exploration. We were born to Explore. We were born to Disrupt. We were born to Lead.  

The North Face is the premier exploration company in the world.  Founded in the counterculture of Berkeley, CA in 1966 we have a long and storied legacy of enabling exploration, loving and protecting wild places, and creating iconic and technically advanced product. 

We believe that exploration is a mindset – both on the mountain and off the mountain – and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places and people.  

Our values: 

Love wild places 

Spark curiosity 

Dare to disrupt 

Create community 

Lead with integrity 

 
By joining The North Face, you will help provide the best gear for our athletes and the modern-day explorer. You will also have the opportunity, tools and environment to more deeply explore the world around you and make meaningful, lasting connections.   

What You Will Do 

The Assistant Store Manager will lead, develop and motivate a team of brand advocates, ensuring a consistent best in class customer experience that aligns with our brand purpose and values. The Assistant Manager partners with the Store Manager to maximize profitability by ensuring that customer engagement, merchandising, operations, and community connection are all consistent and in compliance with company standards.  

How You Will Make A Difference 

• Brand Experience/Customer Experience: Coaches and develops staff to exceed individual and store productivity goals; coaches and develops staff to provide exceptional customer service by building a loyal customer base, understanding customer needs and engaging customers in conversation around The North Face products, activities and local community; acts as a Customer Experience Coach (Manager on Duty) and supervises floor coverage and activities, including opening and closing store as scheduled; achieves individual productivity goals. 

• Training and Coaching Team: in partnership with Store Manager, provides the leadership to ensure thorough training and ongoing development of store staff in customer engagement and all company programs, policies and procedures; participates in career path development for Guides and Lead Guides; partners with the Store Manager to ensure on-going specific and immediate coaching and feedback are provided to the staff; monitor and maintain compliance of all company policies and procedures and communicate/educate all team members; fosters an environment of development and accountability 

• Operations: Supports the Store Manager in achieving all financial and operational objectives including expense control, Loss Prevention, store audits, and weekly reports; assists in the creation and maintenance of positive employee relations through building, developing, and leading a quality store team;