Senior Product Marketing Manager, Microsoft Shopping GTM

The Consumer Marketing Organization defines consumer vision, product management, business plans and go-to-market strategy for the company’s largest multi-billion-dollar revenue businesses, including Windows, Surface, Microsoft 365, Microsoft Edge browser, Search & AI, and Microsoft Shopping, which is one of the fastest-growing businesses within Microsoft.   
   
We’re searching for a Senior Product Marketing Manager, Microsoft Shopping GTM to define and drive our Shopping marketing strategy and approach. The role is inherently cross-functional, and the key to success is building relationships across Integrated Marketing, Engineering, Business Planning, Research, Marketing and PR. You will be responsible for working with internal and external teams to create, implement and execute shopping marketing campaigns across both owned & operated and external channels.  
 
As the Senior Product Marketing Manager, Microsoft Shopping GTM, you’ll be responsible for growing Microsoft Shopping brand awareness and increasing engagement among new and existing users. You will own the brand strategy and outbound marketing plans aimed at growing awareness, perception and usage. You will be expected to come into the role with a growth mindset, and an appetite for experimentation and innovative thinking, allowing you to land new disruptive ideas to grow Shopping.  
  
This role has the potential to help shape the future of Microsoft Shopping. This is a key moment in a competitive space with a large potential for impact and growth. This is a challenging, rewarding and high-visibility, high-impact space, where things move quickly. If you’re looking for an opportunity to drive meaningful impact and deepen and broaden critical skills, this might be the role for you.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.   

Responsibilities

As a successful member of this team, you will be required to:  

• Lead and execute integrated Go-To-Market (GTM) strategies to drive Shopping growth, working across functions like Business Planning, Finance, PM, PMM, Integrated Marketing, etc. 
• Lead our core outbound marketing strategy – generate new, disruptive creative ideas aimed at competitor differentiation, and growth.  
• Be boldly creative, not afraid to break conventions, push status quo, and experiment. 
• Provide positive energy and a high degree of ownership. Exhibit a ‘can-do’ attitude in creating smart marketing solutions aligned to business outcomes.  
• Have a ‘roll up your sleeve’s mentality when it comes to supporting teammates, pitching in, and operating in a somewhat ambiguous “start-up culture” environment.  
• Exhibit resilience, growth mindset. Take calculated risks, ‘fail fast’ and innovate.  
• Create exceptional business partnerships with respective stakeholders to understand their challenges, to be able to devise marketing programs that drive intended outcomes.  

Go-to-Market

Identifies and directs marketing strategies for customer acquisition, adoption, customer advocacy, and renewal of a product and/or solution. Identifies target customers, defines and executes the strategy for the end-to-end customer journey, and creates user stories, demos, and scenarios to convey the big picture. Defines Go-to-Market strategies and plans, including marketing mix, investments, product placement, and incentive strategies to deliver customer and partner success, resulting in revenue, growth, and share outcomes. Partners with others to define success criteria and performance metrics, such as Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs); tracks performance against success metrics and proactively acts on performance. Builds the strategy and partners to land revenue or engagement growth priorities, business targets, monetization strategies, plans, and metrics with sales and channel teams. Manages and measures collaboration to land these with Sales and channel teams and partners to correct and improve results. Develops an engagement plan to interact with customers and partners via various channels with a medium degree of supervision. Demonstrates the product in a one-to-many environment and/or present at larger industry and partner events.

Embody our Culture and Values

Qualifications

Required/Minimum Qu