Lead Data Specialist, Customer Identity

About The Team

The Advertising & Marketing Technology Product team at Pfizer is building products and driving innovation for one of the world's largest commercial businesses in the biopharma space. Our team uses data, technology and AI to help Pfizer's brands devise innovative marketing and advertising strategies that improve patients and healthcare physicians (HCPs) outcomes. Are you passionate about building products that will drive critical business decisions and impact Pfizer’s Commercial Business at a global scale? If you enjoy working on complex business problems that require first principles thinking, then please read on.

Role Summary

The Lead Data Specialist, Customer Identity is a highly skilled business expert with cross-functional project experience in designing and deploying solutions to address customer engagement challenges across omnichannel marketing ecosystems. In this role, you will have a range of responsibilities crucial to the success of the company's commercial strategy for customer data. One of your main tasks will be to review and lead the gathering of business, functional, and technical requirements, collaborating with stakeholders across the organization, including business teams and Digital engineering teams.

A key goal is to establish a unified commercial strategy for customer data, understanding the needs and objectives of the business, as well as the technical capabilities and limitations. Through the process of gathering and analyzing requirements, you will have the opportunity to co-design solutions with engineering partners that effectively align with the company's objectives. Leveraging your functional and technical expertise, you will create and deploy solutions that enhance customer engagement across multiple channels, such as email, social media, mobile apps, and other relevant platforms.

The role requires a deep understanding of the customer lifecycle for both healthcare providers (HCP) and patients. You will be responsible for developing requirements for integrating transactional data from various sources and enriching it with first and third-party data. Data consistency is a critical aspect of this role, as you will need to ensure that data remains consistent across online, offline, and anonymous channels.

Role Responsibilities

• Review and lead the gathering of business, functional, and technical requirements to create a unified view of all customer profile data.
• Applies advanced knowledge and skills to develop and maintain the data strategy for customer data as it pertains to marketing operations.
• Works with both internal and external stakeholders on data requirements, architectural considerations, and ensures alignment with marketing objectives.
• Collaborating cross-functionally with partners across business and Digital to ensure successful program delivery.
• Serves as a subject matter expert on customer identity, applying novel and innovation solutions to achieve results.
• Adheres to privacy and consent design principles, ensuring prioritization and development of acceptance criteria that account for both.
• Exercises own judgement and self-initiates assignments in accordance with marketing objectives and key results pertaining to improving outcomes for customer engagement.
• Leverage technical knowledge to enhance customer engagement across various channels, such as email, social media, mobile apps, and more.
• Staying up-to-date with industry trends and best practices related to data integration, customer engagement, and technical architecture.
• Providing guidance and support to other team members, stakeholders, and partners as needed.
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Basic Qualifications

• Bachelor’s Degree 7 years of experience or Master’s Degree with 6 years of experience in Computer Science, Information Technology, or related field.
• 6+ years of experience as a technical solutions professional, designing and implementing capabilities for customer identity as part of a larger enterprise-wide architecture, with hands-on expertise integrating on-premise and SaaS solutions.
• Strong background enabling identity resolution, to include collecting customer data from different sources, cleansing and normalizing the data, and implementing deterministic and probabilistic match and merge models to create holistic customer profiles.
• Demonstrated experience in marketing technology, product management, and cross-platform integration