Senior Product Marketing Manager – LinkedIn Marketing Solutions

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role can be based in San Francisco, Mountain View, or New York. 

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together.   

LinkedIn Marketing Solutions (LMS) is a multi-billion-dollar business for LinkedIn and is our fastest-growing business, in line with tremendous growth opportunities ahead. When organizations come to LMS, we help them reach and engage with professional audiences at scale. We then help turn those audiences into communities and, ultimately, those communities into customers.  

We are seeking a Senior Product Marketing Manager focusing on measurement to join the LinkedIn Marketing Solutions team. In this role, you will create strategic positioning for critical features that drive advertiser value on our platform. This highly visible role balances strategic planning with execution, and the right candidate can tease out customers’ real needs, develop data-driven business cases for action, create compelling narratives for our customers, and evangelize new products with B2B customers. The ideal candidate will own the success of their product area and can quickly pivot from strategy to get-it-done mode.  

Responsibilities:  

• Collect and leverage in-market feedback to create insights that drive meaningful action on our product roadmap and GTM strategies.  

• Develop go-to-market strategies, including business goals, the definition of target/persona, positioning, messaging, and sales narrative.   

• Collaborate across a broad range of product and sales stakeholders, ensuring clear and consistent messaging on LinkedIn data signals within narratives and product launches.  

• Understand trends in the measurement landscape that may influence marketer needs, like competitor and industry movements and press cycles.  

• Partner with teams across Marketing and Communications to create and execute impactful go-to-market strategies that evangelize LinkedIn as a leader in B2B measurement. 

Qualifications

Basic Qualifications:  

• 6+ years of product marketing  

• 2+ years experience in marketing measurement, reporting, and or/analytics product  

• BA or BS degree  

Preferred Qualifications:  

• Experience with advertising measurement solutions   

• Experience leading marketing for a suite of features  

• Ability to operate in a fast-paced and demanding environment, manage multiple projects simultaneously, and prioritize time and resources based on business impact   

• Analytical and problem-solving skills; comfortable leveraging large amounts of data to drive decisions and a passion for continuous testing and optimization  

• Experience executing GTM plans for new products, including messaging, narratives, and field enablement   

Suggested Skills: 

• Influencing for Impact  

• Go-To-Market 

• Advertising Measurement  

• Strategic Planning 

• Data-Driven 

LinkedIn is committed to fair and equitable compensation practices.   

The pay range for this role is $115,000 to $180,000. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.   

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For additional information, visit: https://careers.linkedin.com/benefits. 

Additional Information

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applic