Senior Manager, Marketing Operations

Job Description

Senior Manager, Marketing Operations

Austin, Texas

Job Summary:

Are you a strategic marketing operations leader with a depth of experience in data management? If you're searching for a role where your contributions will propel a company's growth strategy forward, this opportunity at Zendesk could be for you!

The Position 

Zendesk is looking for a Senior Manager of Marketing Operations with extensive data management experience to drive our growth strategy. This role involves leading a team focused on optimizing our Customer Data Platform (CDP) and ensuring our go-to-market data processes support sales and marketing activity and align with our business objectives.

In this role you will: 

• Team Leadership: Lead, mentor, and develop a high-performing team responsible for prospect data management, including data acquisition, enrichment, governance, and compliance.

• Strategic Oversight: Define and execute the overall prospect and customer data management strategy, ensuring alignment with marketing goals and objectives while driving operational excellence.

• Data Integrity and Governance: Establish and maintain robust data governance frameworks to ensure data accuracy, consistency, and compliance with relevant regulations (e.g., GDPR, CCPA).

• Collaboration: Partner with cross-functional teams, including sales, IT, and analytics, to create a seamless flow of data and insights that drive informed decision-making and marketing effectiveness. 

• Campaign Management and Execution: Oversee the execution of marketing campaigns that leverage the CDP for targeted audience segmentation and personalization. Ensure that campaigns are aligned with customer journeys and business goals.

• Technology Management: Oversee the implementation and optimization of marketing technologies and tools, ensuring they meet the marketing team's needs and integrate effectively with other systems.

• Performance Metrics: Develop and track key performance indicators (KPIs) to measure the effectiveness of prospect data initiatives and marketing operations, providing regular reports to senior leadership.

• Analytics and Insights: Utilize data analytics tools to derive actionable insights from customer data, informing marketing strategies and campaigns. Monitor and analyze customer behavior and engagement metrics to optimize marketing efforts. Prepare and present regular reports to senior leadership on the performance of marketing operations and insights gained from customer data.

• Process Optimization: Identify opportunities for data process improvements and automation within marketing operations to enhance efficiency and scalability. 

We are seeking  a passionate leader with:

• Experience: At least 6-8 years in a comparable role, ideally within a high-growth SaaS environment with a proven ability to lead and inspire teams, fostering a culture of collaboration, accountability, and continuous improvement.

• Technical Expertise: Strong knowledge of Customer Data Platforms (CDP) and data management systems, particularly Adobe and Marketo, and data integration with CRM systems and APIs. Experience with Openprise and SFDC preferred, 

• Analytical Skills: Exceptional analytical abilities to interpret data, derive actionable insights, and make informed business decisions.

• Communication Skills: Excellent interpersonal and communication skills, with the ability to collaborate and influence effectively across cross-functional teams.

• Proactive Attitude: Self-motivated and able to thrive in a fast-paced, dynamic environment.

 

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The US annualized base salary range for this position is $142,000.00-$212,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.

Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collab