Senior Business Analyst - Product

Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.  We also offer:

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off 
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from

Role Overview

As a Senior Business Analyst, you will play a pivotal role in driving key product initiatives that enhance Pro onboarding and engagement as well as encouraging product-led growth. You will leverage your expertise in data analysis, experimentation, and storytelling to identify opportunities for improving user flows, reducing friction in the onboarding experience, and driving deeper Pro engagement.

While your primary focus will be supporting product growth, you will also partner with cross-functional stakeholders—including Analytics, Product, Engineering, Marketing, and Leadership—to inform product strategy and ensure a seamless Pro experience.

Our goal as a team is to provide the tools and foundational elements to maximize the lifetime value of every Pro who engages with HCP. We make a difference by facilitating the business as we partner to attract, keep and grow with Pros along their customer journey. We do this by optimizing their interactions with our go-to-market engines, and our monetary value capture along the way via pricing and packaging. Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

What you do each day:

• Become an expert in our products and services, and gain a deep understanding of our Pros and how our products and services enable their businesses
• Drive results by supporting business and marketing stakeholders in identifying and answering key questions through data-driven analysis
• Interpret data and findings and communicate these back to business stakeholders in written and visual format
• Own the development of strategic and thoughtful analysis to maximize customer lifetime value, specifically with pricing and packaging and go-to-market tactics
• Serve as a role model and mentor to junior business analysts on the team
• Develop deep expertise in our products and services so you can continuously identify opportunities to lead our Pros to success
• Partner with Product, Marketing, and other cross-functional stakeholders to pinpoint key questions about Pro behavior, onboarding effectiveness, and feature adoption.
• Own the data instrumentation and event tracking needed to measure new and existing product features, particularly those tied to self-serve onboarding and engagement.
• Translate complex findings into clear, visual narratives that inform decision-making at all levels. You’ll ensure insights are actionable and accessible to a diverse audience.
• Contribute to strategic analyses that maximize customer lifetime value
• Serve as a role model for junior analysts fostering a culture of curiosity, rigor, and continuous improvement

Qualifications:

• Bachelor’s or Master degree, preferably in a quantitative discipline; or equivalent work experience
• 3+ years experience with a BI tool (i.e. Tableau, Power BI or Looker)
• Understanding of SaaS business models, including how product-led growth strategies support broader business objectives
• Hands-on experience with product analytics platforms (ie Amplitude, Mixpanel) for funnel analysis and behavior insights.
• Proven success sourcing business questions from key internal stakeholders, refining, and answering comprehensively with data and analytics
• Deep understanding of SQL and transforming raw data into usable datasets for analytical purposes

What will help you succeed:

• Former experience in management consulting, business operations, financial modeling, product management, or product/marketing analytics
• Experience collaborating closely with prod