Group Director, Digital Partnerships

Business Overview

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Position Summary

The Group Director, Partnerships will lead the strategy and go-to-market approach for Nike Global media activations. This role will be a trusted go-to resource for marketplace intelligence, investment strategies and negotiation innovation with global media partners The Group Director should be well-versed in the digital + streaming media landscape and passionate about staying on the pulse of sports & culture. 

Responsibilities

• Partner with Nike Global Integrated media team to develop and execute a holistic partnership strategy 

• Collaborate with media strategy & planning, social, and Nike global integrated media team to Identify and evaluate global media partnership opportunities that align with Nike’s brand and strategic objectives 

• Lead POV and guidance on seasonal and long-term partnerships approach 

• Partner with Nike to develop & negotiate annual JBPs and value creation endeavors with key partners  

• Consistently collaborate with Nike creative and Geo teams from brief development through execution 

• Build and maintain relationships with media partners to ensure ongoing collaboration and partnership success  

• Coordinate media partner insight and learning sessions for cross-functional Nike teams 

• Regularly meet with potential partners and evaluate opportunities to stay up to date with industry trends and emerging media channels to identify new partnership opportunities 

• Identify and present new and emerging partners and opportunities in the marketplace  

• Conduct regular analysis of global partnership performance, providing insights and recommendations for optimization and improvement for future campaigns  

• Lead project management across Nike and Agency stakeholders for Partnerships workstreams 

Required Skills & Experience

• Proven ability to interpret and analyze data and briefs to inform go-to-market strategies; strong ability to translate data inputs into well-articulated ideas  

• Strong marketplace relationships with senior salespeople at major media companies  

• Creative approach to defining deal terms including pricing models and value based on client objectives  

• Experience with Joint Business Proposals (JBPs) and strategic partnerships 

• Ability to project manage multiple workstreams of varying lengths (weeks to months) 

• Approach to media that spans beyond exclusively paid – strategic thinking applied to owned, earned and shared media channels 

• Proven track record with client relations and inter-agency collaboration 

• Knowledge of buying, planning, presentation/storytelling and reporting  

• Technical proficiency, particularly with media systems and MS Excel, W