Director, Marketing Strategy and Operations
Johnson ControlsAbout the role
Build your best future with the Johnson Controls team
As a global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet. Join a winning team that enables you to build your best future! Our teams are uniquely positioned to support a multitude of industries across the globe. You will have the opportunity to develop yourself through meaningful work projects and learning opportunities. We strive to provide our employees with an experience, focused on supporting their physical, financial, and emotional wellbeing. Become a member of the Johnson Controls family and thrive in an empowering company culture where your voice and ideas will be heard – your next great opportunity is just a few clicks away!
What we offer:
Competitive salary and bonus plan
Paid vacation/holidays/sick time
Comprehensive benefits package including 401K, medical, dental, and vision care
On the job/cross training opportunities
Encouraging and collaborative team environment
Dedication to safety through our Zero Harm policy
What you will do:
As the Director of Marketing Strategy and Operations you will be responsible for driving function-wide priorities to improve go-to-market efforts that directly impact 23 billion in global revenue. You will be in a unique position to work across the Marketing function. You will report to the Vice President of Marketing Strategy and Operations and will have frequent interaction with the Chief Marketing Officer, Marketing Leadership Team, Executive Leadership Team (ELT), extended ELT, and Global Field Operations (GFO), Corporate functions, Regions and Global Products. The role will serve on the extended Marketing Leadership Team.
How you will do it:
Marketing strategy and transformation. Develop framework and progress tracking for transformation program of the global function that includes (but not limited to) campaign structure, squad structure, MarTech, Demand Gen, ROI measurement, training and development, brand amplification, campaign operations, and more. Lead one or more work threads as program director. Partner with MLT and business leaders to develop annual strategic goals for the global function linked to company’s Long Range Plan (LRP) and annual business priorities. Document Marketing strategy and maintain walkaround deck. Support monthly report-outs to Presidents’ Council and Executive Committee related to general updates on the function, operational (budget) reviews and ROI performance.
Global budget operations and planning. Partner with Office of CFO and CFOs in Regions and PBUs to functionalize the global marketing budgets into one single budget by confirming spend to “pocket swap”, creating project plan with phased approach, leading cross-functional team and driving alignment with business and Finance. Also work with Finance teams in Corporate, Regions and Global Products to clean up all “hidden factories” of spend that fall under Marketing in the Finance system (OneStream). Work with Procurement to identify and monitor Marketing category spend in Ariba (and beyond) and compare to Finance data. Work closely with Finance partners to monitor and report on monthly budget status for global function (both SIB and NSIB). Develop network of Finance partners across the organization. Establish and coordinate annual planning process with Marketing Leadership Team…drive alignment on investment priorities…define process cadence and deadlines … and collect budget detail aligned to Marketing spend categories and 10 campaigns.
Campaign standardization and operations. Own and lead transformation of marketing automation for North America, EMEA and LATAM – a major project to move JCI from existing go-to-market platform (Eloqua) to Salesforce Marketing Cloud. This will include developing program plan, managing governance structure and team members (indirectly) across the business and functions, managing relationship with external technology partner, and reporting out to various stakeholders. Also, create and implement campaign standards and process for 10 global campaigns to align all Regions and Global Products in Salesforce including stakeholder alignment on solution, system updates (e.g., Salesforce) and training/communication execution to operationalize processes and changes in day-to-day campaign execution. Support marketing automation tool evaluation and optimization. Drive implementation of standard campaign plans for each of 10 campaigns.
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