Global Marketing Associate Manager, Running
New BalanceAbout the role
Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
As the Global Marketing Associate Manager, Running, you will serve in a pivotal role supporting the creative vision and demand creation tactics for the Global Running category. The Marketing Associate Manager will work cross-functionally to create industry-leading consumer journeys that increase brand consideration and drive commercial goals while leveraging key sport and culture moments. This role will work directly with regional and global counterparts, as well as our key athletes and retailers, to assert our position in Running.
This role is based at New Balance HQ in the Boston area
MAJOR ACCOUNTABILITIES:
Support the long-term creative vision & develop demand creation tactics for New Balance’s Global Running category.
Aid in delivering seasonal and yearly marketing plans through Go-to – Market process including sell in and sell through deliverables.
Development of creative campaigns, aligned to consumer journey needs, that drive demand for Global Running. Including agency briefing, outlining deliverables, and ensuring all creative meets brand standards.
Develop and execute global productions with running athletes and ambassadors. Pre-production details, on set direction and post-production follow through (including styling, regional communication, shot list development, on set creative direction and post production agency feedback.)
Partner with Global Product, Global & Regional Merchandising, and Regional Marketing leads on category growth goals and the support of all commercial product.
Support in cross channel and regional communication ensuring all deliverables are updated in Asana and regional playbooks are created and deliverables.
REQUIREMENTS FOR SUCCESS:
5+ years of progressive experience working within marketing and related functions; experience working through the creative briefing process
Strong understanding of “Go-To-Market” process, developing strategies for sell-in and carrying through to consumer in sell through in sports industry or other industry.
Exceptional project management, team mentality and cross functional communication is non-negotiable.
Experience and interest in progressing styling and creative vision for running by utilizing consumer trends and competitive research.
Track record of meeting all deadlines is required.
Experience working across relevant sport and culture markets.
Excellent interpersonal, organizational, verbal and written presentation skills. Experience developing PowerPoint presentations for global and leadership communications.
Regular Associate Benefits
Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.
Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.
Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.
Flexible Work Schedule<
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