VP, Creative Director - Global NPL

Launched in 2015, SOL DE JANEIRO is an award-winning, fast-growing premium global lifestyle beauty brand inspired by the beauty rituals and attitude of the beaches of Rio. Our brand purpose is to spark endless self-celebration and joy through the power and warmth of the Brazilian spirit. This philosophy extends from our products to our corporate culture. We are leaders, permanently inquisitive, category obsessed, incredibly diverse, self-demanding, true team players, and we are all Brazilian in Spirit.

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Rio, Paris, London, and Germany. Our commitment to excellence has earned us prestigious honors, including TIME100's 2024 Most Influential Company, Fast Company's 2024 World's Most Innovative Companies and 2023 Brands that Matter, Allure's 2024 Readers' Choice Awards, and WWD's 2023 Beauty Inc Award in the Prestige category. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.

The position will report to the Global Chief Creative Director

 Role Overview

 You’re a well-qualified Creative Director with a robust background in Beauty and a Brand Building mindset. In this role you will Develop Forward-Thinking Category Based Creative for NPL + Product Resupport under the leadership of the Global Chief Creative Director and in partnership with the Creative Director, Global Brand Voice. Flawlessly lead a 10+ person Category Team with oversight across all Art + Design functions including Photography, Film, NPL launch Campaign Ideation, GTM 360 Campaign Execution and Category Based Resupport Campaigns that scale the Brand across all channels and all touchpoints, globally. You will be supported in this role by two Associate Creative Directors and a team of Senior Art Directors and Designers.

Sol de Janeiro believes that a positive work culture makes all the difference. The celebration of every body that we promote to our consumers, we also promote in our offices. We are collaborative team players who know that individual growth is just as important as company growth. We lead with kindness and with respect. We set goals to elevate our individual performance within the company, AND we lead to nurture growth in our direct reports and cross-functional partners. 

Key Responsibilities:

CREATIVE DIRECTION, DEVELOPMENT, & CONCEPTING:

• Must be located in NYC or Surrounding areas
• Define and lead Category based Creative for Sol de Janeiro, focusing on brand-enhancing, immersive visual content that aligns with the company’s Strategic Vision, Prestige Positioning, and vibrant ethos.
• Deep dive into Brazilian Art, History, and Cultural DNA to learn the brand heritage and integrate it thoughtfully into all aspects of content creation and campaign thematic

• Develop, oversee, and Produce Omni-channel Visual Creative, Collaborate with CD Global Brand Voice to identify ownable Creative Territories and Lead Design team from concept to execution creating break-thru campaigns that cross all channels and all touchpoints, globally.
  • Stay on top of all trends and use performance-driven data – for the industry, the audience and channel. Expertly marry insights from Brand Strategy, Consumer Insights and Product Teams into forward-thinking, consumer-first concepts.
  • Train, mentor and guide all teams to meet the evolving needs of Brand Visual Standards. Empower teams to work cross-functionally with peers across all disciplines.
  • Extend in-house leadership duties to external partners and agencies to ensure all work fits Global Brand standards.
  • Mentor and inspire teams to perform at the top of their abilities and foster growth in the collective ability of the team to think differently and more broadly about their work.
  • Champion creative problem-solving and develop a reputation for being a collaborative and solutions-oriented team.
  • Lead by example and demonstrate the ability to provide and receive constructive feedback on work. Demonstrate expertise in extracting constructive feedback and actionable next steps from that which is not entirely clear.

• Maintain effective management of partner, stakeholder, and internal team relationships, ensuring goal alignment and cohesive collaboration.
  • Collaborate with Project Management and Cross-functional partners to identify questions and pertinent information needed to Execute on an Assignment level and to pro-actively improve Copy process and quality of Creative output.
  • Work with Project Managers to assign work. Assure that creative work meets brief objectives and follows strategies aligned with the brief before it goes u