Fixed Ops Marketing Manager

Summary: 

Lazydays RV is a leader in the RV industry, known for our exceptional customer service and expansive selection of RVs. With locations nationwide, we’re more than a dealership—we’re a trusted partner for RV enthusiasts. Our service departments play a crucial role in keeping our customers on the road, and we’re looking for a dynamic marketer to help us grow this part of our business. If you’re ready to take on the challenge, we’d love to hear from you.

 

What we are looking for: 

You’re a results-driven marketing leader with a passion for both customer acquisition and retention. You excel at developing integrated marketing campaigns that leverage traditional and digital channels to drive measurable growth. With a solid understanding of the automotive or RV service industry, you’re ready to help us maximize the potential of our service departments.

 

What you'll be doing:

• Paid Digital:
  • Develop and manage paid digital campaigns across channels like PPC, display advertising, and paid social to drive new customer demand for RV Service and Collision/Repair.
  • Optimize ad spend to maximize ROI and deliver measurable growth in service appointments and repair work.
  • Collaborate with agencies and internal teams to ensure cohesive messaging and targeting across platforms.
• Local SEO (Listings):
  • Enhance our local SEO strategy, ensuring our service departments are visible in search results for relevant RV service, collision, and repair queries.
  • Manage and optimize online listings across Google My Business, Yelp, and other directories to boost visibility and customer engagement.
  • Work with the content and SEO teams to ensure consistency in messaging and high rankings in local search results.
• Retention Marketing:
  • Lead retention marketing efforts by developing a comprehensive program that combines omni-channel outreach, direct marketing, and lifecycle marketing.
  • Create and implement personalized campaigns across email, SMS, direct mail, and social media to engage existing customers and encourage repeat service visits.
  • Design targeted offers, promotions, and reminders tailored to customer segments, driving return business for RV Service and Collision/Repair.
  • Build a customer retention program focused on key lifecycle moments, such as post-purchase maintenance, seasonal services, and warranty renewals, to nurture long-term relationships.
  • Use customer data and insights to continuously optimize campaigns, improve retention rates, and increase customer lifetime value.
• Dealership Support:
  • Collaborate closely with Dealership General Managers, Service Managers, and corporate Fixed Ops teams to align marketing strategies with overall dealership goals.
  • Work with individual dealership locations to understand specific needs, challenges, and opportunities in their service departments, customizing campaigns and offers as necessary.
  • Regularly communicate with Fixed Ops leadership to ensure consistent execution of service marketing initiatives across all locations.
  • Act as a strategic partner to dealership management, providing insights and recommendations to drive both new business and customer retention within each service department.

What you've done (skills & experience):

• You have 5+ years of experience in marketing, preferably within the automotive or RV industry.
• Proven experience in leading marketing strategies that span both traditional and digital channels.
• Demonstrated ability to drive customer acquisition and retention through targeted, data-driven campaigns.
• Strong project management skills, with the ability to juggle multiple campaigns and meet deadlines.
• Excellent communication and collaboration skills, able to work effectively across departments.